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Anyone remembers (or even heard of) the Insidious? The supernatural series that hasn't made one good movie since the original, like most horror/slasher flicks since the 80s? Well, they just released another movie, one that I didn't even know existed until I went to watch Across the Spiderverse with a friend last night. And guess what, despite the teetering reputation and C+ reviews on Cinema Score, it managed to become a commercial success and knocked the Indy Jones finale with a much bigger domestic box office opening.
This fad has been going on for years but (to me, at least) it never stops being remarkable how big tentpole entries that raked hundreds of millions in the past just manage to fall flat. These franchises tend to be somewhat bulletproof, there's more room for failure and these brands usually wouldn't take a hit due to a few bad entries. Yet, here we are. It seems like Indiana Jones Dial of Destiny might not make back its PRODUCTION budget, let alone break even, that's just out the window. How do you get handed the keys to the most beloved IP's there are, with passionate fandoms falling over themselves to rain cash on you for merch, something that's effectively been a cultural icon for decades, and turn it into a hot pile of steaming crap that no one wants to get 10 yards within? They could make the Crystal Skull (which still raked good money btw) and get away with it. Now, all of a sudden, DoD is the final nail in the coffin.
Every time we pointed out the warning signals, the /r/IndianaJones circlejerk simply kept dismissing us as bigots still continue to defend it like it's some misunderstood masterpiece and the only ones who hate it are incels that can't handle strong women. It's the same theme every single time. We knew Disney was BS'ing nostalgia when it brought back Palpatine, not coming up with something "daring and creative". It hasn't been a full year since RoP, the excuses went from "they've only revealed the casting, we haven't even gotten a first look yet" --> "it's not even out yet, you've just seen the trailer" --> "you've seen one episode, how can you gauge anything from it" --> "most shows don't get good until the 2nd or 3rd season, give it a chance!" You just can't win here. It turns out exactly as terrible or even worse than what we'd expected, to the point where the brand name gets reduced to the same tier as any other obscure brand like Insidious. Yet, we always have the very same passionate circlejerk defending these movies on every fandom on social media. Nor will we ever see Kathleen Kennedy lose her job. I used to think it was plausible it was a grand conspiracy to fuck over the middle class by subverting our culture and values, then I thought it was just Hanlon's Razor, now I'm not even sure.
So how do we know that these are actual fans? I.e. How do we know that these people aren't online activists just claiming to be fans? Dare I say that there might be people making money of the fact that shilling the movie to actual fans, that Disney have their own 50 Cent army sitting in /r/IndianaJones?
I remember back in the day that there was this whole thing about how "fans gatekeeping fandoms is a bad thing!" as a part of the culture war. But gatekeeping served a purpose in my view and it is shame that good fans bought into the reasoning of not gatekeeping anymore do their own detriment.
Yeah I do have suspicions many of these spaces are being astroturfed, the fanbase for these IPs are big and passionate enough to usually allow a bad entry to succeed, only slightly less. As for gatekeeping, we've long since accepted that it needs to return. We threw open the gates for those who wish to subvert the IP and mold it into what they like it to be because they never liked what it is about it that made the whole thing popular in the first place. Then they kicked us out and now gatekeep us. "Make your own Star Wars" "Cishet white male tears are so sweet"... you know how it goes. I think this also applies to the recent Assassin's Creed games, that have just divided the fanbase altogether. In trying to chase the ghost of Witcher 3 and Geralt of Rivia, they've chucked out what made AC Brotherhood and Ezio Auditore so beloved to the brand and I daresay even gaming in general.
Well yeah gaming has had its kerfuffles ever since back in 2014 when Gamegate happened. But somehow the air over culture war battlefields are different now, I can't really put my finger on what has changed. The Hogwarts Legacy boycott was DOA and majority of the regular people just ignored bought and played the game. Something has changed, and I don't know what.
I mean, has there ever been a gaming boycott that has worked? I'm not even sure the limited "no pre-orders" campaigns have ever worked.
It is not the boycott in itself that is the difference in outcome, But no big fights online of people defending the game and the defenders called everything bad under the sun. It was limited fights online but nothing high profile. Like we got more than a week over the removed CoD skins.
I suspect it's because most of the calls for boycott had very little to do with the writing, technical and mechanical aspects of the game but JKR. Nevertheless, I'd still remind folks that the game was lowkey woke. Congratulations! You too can be a Black transgender pure blood wizard Nazi!
Well the thing for me which I'm open about it that there is that it feels different. Almost like the dominios started to fall after Elon bought Twitter and the latest domino to fall is all the DEI directors booted from the media companies. I remember at the beginning of the Bud Light boycott that the likes of Tim Pool thought at it was going to go over, but it is still going. But on the woke side of the things fizzle out really fast it seems. Like where they able to disrupt boycotts on the non-woke side earlier? It looks like something has changed.
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