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Culture War Roundup for the week of August 28, 2023

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Fake Outrage for a Fake Crisis

In one of the most annoyingly misguided media crusades in recent memory, the soccer world (read: Reddit, PMC, sports media, and virtue-signaling athletes who are delighted to be out of the Sauronic Eye for once) has fixed its laser gaze on Luis Rubiales, head of the Spanish FA (the top soccer organization in Spain; representing all club and national teams in the country). His crime, for which he is demanded to give up everything he now has and ever had, was a kiss.

After the Spanish National Team won the Women's World Cup last week, a traditional trophy presentation was held. In his jubilation, Rubiales kissed player Jenni Hermoso, just as thousands of soccer personnel have done thousands of times in moments of great triumph. Indeed, in the immediate aftermath, Hermoso laughed it off on camera as a passing awkward moment. In the days following that recording, I assume Hermoso has come to see that one moment of blasé honesty as a crucial tactical mistake (not that it matters; the original video of her has yet to make an appearance in any of the numerous "j'accuse" incendiary articles).

What Hermoso failed to realize in that moment (but has very much seized upon since) is that she had been granted the gift of victimhood. Not just as a woman, not just as a woman at the hand of a man, but as a woman footballer (one of the venerated subclasses, as elaborated upon in one of my past comments) at the hands of T H E P A T R I A R C H Y.

This one meaningless moment flashed overnight into an international dogpile, with consequences as wild as Rubiales' mother enduring a hunger strike. Unfortunately, Rubiales is experiencing firsthand that racism is not the only demand in excess of its supply, and that even a hint of raw meat, especially in the entirely invented space of "women's sports" "inequality," will be devoured, even if it was just shoe leather all along.

If Rubiales is guilty of anything here (besides plausibly being coked off his face), it’s of a failure to “read the room” and adapt to the etiquette of high status individuals in his communities. In some cultures, he’d be quite appropriately excoriated simply for shaking hands with any of the female players. In others, an affectionate mouth-to-mouth kiss would be appropriate between him and all the male players.

As it is, social forces have been rapidly moving towards a new set of norms that emphasise female bodily autonomy to the exclusion of unsolicited signs of warmth and affection. Rubiales was going slow in the fast lane of cultural change, and got rear-ended for his slowness, stupidity, or arrogance.

Which countries do you have in mind for those?

Kissing a teammate seems odd for any culture that comes to mind.

Mouth-to-mouth is unusual, but cheek kisses are very common in Southern European countries when a player is substituted off after an extraordinary performance, not unlike the ass slapping on the sidelines of NFL games.

Not sports, but kissing „mates on the same team“:

https://en.wikipedia.org/wiki/Socialist_fraternal_kiss