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I guess. but companies are always do weight/wacky promotions to generate 'buzz'. Think of Burger King's various weird promotions . The assumption is, a misfire will be forgotten and society will move on. But not this time. If I were a hedge fund manger, and then Kid Rock video just came out and I had to make a call if society would move on or it would have a lasting impact, I would be in the former camp. yeah I was wrong.
This campaign was equivalent of makeup company sending unironically a free copy of Duke Nukem - complete series at a feminist convention about triggers from toxic masculinity gaming.
yeah you're right it was a huge mistake, probably even without the gift of hindsight one could have seen it was not a typical mishap. But as someone who invests and follows stocks, I am used to companies making unforced errors, and then consumers and the market brushes it off quickly. Like, for example, Microsoft removing the ubiquitous 'start' menu on Windows 8 (as well as other noticeable cosmetic changes compared to earlier versions of Windows), which garnered strong rebuke at the time by consumers. Had the stock crashed and not recovered ,we'd be talking about how it was a betrayal on its base who had grown up with a start menu, like windows 95, and were expecting a start button, not just a mishap. But the stock recovered.
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