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Notes -
Why do people buy name brand over generic groceries? They're often identical. Are people just stupid? But it's such a blatant case about which product is better. They'll be identical products, next to each other on the shelf, except one costs about 25% less. The only difference is that the other product has commercials advertising it. I have friends insist that name brand tastes better, but the contents are literally identical.
I would guess that many people don't really just think it through that much - if they want, say, cornflakes, they'll just stop at the cornflake shelf, extend their hand and take something, which is usually more expensive than if they just crouched down to take a cheaper product (usually stocked at a lower shelf).
I've noticed that once I started ordering regularly groceries online with home delivery it's led to me to select more store-brand stuff, since it's easier to just sort by unit price or something.
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