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I'm currently working as a cybersecurity engineer and I'm a former Google SRE. So, I request you do not kneejerk dismiss me as some kind of technical ignoramus if you think that's what my argument hinges on.
Whenever privacy warriors complain about privacy I find myself rolling my eyes and thinking okay boomer. Even though more people than boomers say this and I do believe privacy is important. To be clear I mean privacy in the abstract. "I don't use Facebook because [privacy]". "I am looking to adopt a GrapheneOS based phone with no Google apps because [privacy]".
Privacy is obviously important. I don't want some rando, or worse, some personal enemy to rifle through my all of my digital data looking for ways to harm me. But the abstract privacy concern takes the form of a Motte and Bailey between the two. Google, Facebook and friends mostly act on your private data in the aggregate, but the privacy advocates generate worry that your intimate conversations or pictures are being personally viewed.
I also find privacy warrior claims rather, lets say, Joker-level anarchistic about rule of law. Everyone should have end-to-end encrypted messaging and the government should be locked out of private spaces no matter what. In no other domain do we accept a claim like "this dungeon in my house is off limits even to detectives with a court order because it is my private property" but apparently yes this digital cache of self-produced child pornography or evidence of a ticking time bomb terrorist plot[1] is something we can take to our graves regardless of any legitimate pursuit of justice. The level of hostility towards government here surpasses any of government's responsibility to protect its citizenry.
I'm not arguing against having digital security. It's very important for both organizations and individuals to have basic opsec lined up, especially because of how many automated and directed attacks there are trying to steal money and secrets. But in this battle companies like Google, who privacy advocates possibly fear only less than Facebook, are far closer to friend than foe because they provide a level of sophisticated and free security and direct privacy guarantee that almost nobody can achieve on their own.
The level of fear and worry privacy warriors generate rises to the level of conspiracy-adjacence. The word "qanon" pops into my head. Someone, Out There, is collecting all of your private information and you need to disconnect from the grid right now. Abandon all petty conveniences like being able to share photos with grandma, your life depends on it.
Ironically, the self-hosted Trust No One approach appears to make people even more vulnerable to attack. Even very technically sophisticated friends of mine who have hosted their own email have been hacked and their identities stolen (and used against them for extortion) in ways that would not have happened if they had stuck to GMail and used their FIDO2 two factor key for second factor.
I have another friend who decided to take his family's photos and files out of iCloud and Google Drive. He set up a home RAID array and was cruising along fine but neglected to monitor the drives. One failed and he didn't know, so when the second failed all of his data was gone. He didn't have backups, because why would you if you have RAID and snapshotting. He's not some noob either. He is also a sophisticated technology professional.
My argument against individual actions you can take on privacy are something like: you can do a few basic things to radically improve your personal opsec, and anything else is rapidly diminishing returns at increasingly greater inconvenience and, worse, may be a net increase in your vulnerability to attack or data loss.
My argument against regulatory action on this is, well: Europe leads the way on this. Does anyone think, say, GDPR has made Europeans much safer than Americans? At what regulatory and compliance cost? Mostly GDPR seems like a joke.
The fact that privacy fretting appears to primarily afflict men (with notable exceptions like Naomi Brockwell) suggests that there must be something autistic about it.
(Mostly, I can't shake the strange feeling that inside of all of this is a The Last Psychiatrist style phenomena (made with impeccable erudition that I could never live up to) that privacy worries are a proxy for dealing with some... thing(?) that people would never allow themselves to acknowledge consciously)
In the end, excessively fretting about privacy mostly is costly (in time), increases inconvenience and annoyance, increases the nanny/regulatory state, puts you at greater risk, and just makes the ads being served to you dumber.
Just FWIW as someone engaged on academic work on these issues, I broadly agree with your take. That said, two quick points of disagreement -
(1) Even supposedly friendly personalisation can be dangerous. Really effective personalised advertised can boost consumption, but if you're anything like me, you should probably be consuming less. You're like a dieter walking through a buffet restaurant filled with dishes perfectly targeted to your palate. By controlling the data held on you by third parties, you can limit how appealing the menu they offer you is. Now, of course, sometimes it will be your cheat day and you can eat to your heart's content, and having an amazing menu offered to you is positively desirable. But most of the time, having this personalised menu is going to be bad for your ability to achieve your reflectively-endorsed goals. Data privacy is one way to protect yourself from having your own most voracious instincts exploited.
(2) Privacy concerns don't seem to me to be male-coded. If anything, more of my female students are very worried about it. More than anything else, I'd say it skews continental European; Germans above anyone else seem obsessed with it. Brits are radically unconcerned about it.
Wow, okay, good timing. I was just about reserved to believe I was debating with 100 swords pointed at me until this falls below the fold (thanks everyone for engaging!)
What's the line of your academic work?
Well, right from a healthy living perspective, ads that are very targeted and appealing might be a problem. But isn't it said (advocated) that "good ads" are in fact, "content"? If that premise holds, don't we already widely suffer from this problem?
I agree it makes more natural sense that women have higher privacy concerns because there's a lot pervs trying to get inside of their digital devices to exfiltrate nudes (and be otherwise generally creepy). But the level of inconvenience and fringe-ness men take on in pursuit of privacy is more extreme than what women do, in my read.
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