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You know what we didn't have in a good while? A proper gamer drama.
All the actors from the past decade are basically defunct: Sarkeesian largely ceased publishing after the parted ways with McIntosh (my long-standing belief is that he was the brains behind the operation, and she alone just couldn't make enough quality material to stay relevant), Zoe van Valkenburg's last claim to relevance was an accusation against another of her exes in 2019, resulting in his suicide soon after. Youtube continues to steal lunch money from written articles about games, so Polygon and Kotaku are shells of their former selves. Vice's Waypoint has come and gone, and the only thing of note they did was having to apologize after posting a 9S forcefem fanfiction on main.
There has been some occasional flareups here and there, but nothing that could possibly rise to the 2014's heights of in(s)anity. Dare I say... until now?
You probably haven't heard of Sweet Baby Inc.. It's a "narrative consulting" company that specializes in retooling the game's scripts to better represent historically underrepresented groups. Notable releases with which they worked in the past few years include God of War: Ragnarok, Spider-Man 2 and Suicide Squad: Kill the Justice League. For those of you who don't play often, the former two were generally favorably received, while the latter was a critical and commercial bomb that was dead in the water for years before its launch and probably killed the development studio.
The broader public (by which I mean the narrow, extremely online subset of the fandom) learned about its existence some time last year. People have been coming up with some wild conjectures about what exactly SBI's involvement was with those games. Like for example many western AAA titles in recent years struggle with modeling female faces for some reason, and the in-game models look uncanny valley-ish and quite unlike the people they're modeled after, and the conspiracy-inclined are saying that the characters are deliberately made ugly to challenge the patriarchal standards, or something. I am of two minds - most of the examples usually provided seem to be deliberately taken in-between frames, but still it's a bit weird how Japanese devs like Capcom, Platinum or Kojima Studios don't have those issues.
But let's put aside speculation about technical issues and focus on what is SBI's department: writing. Well, thing are not looking so good there either:
Oh, and as you probably expect at this point, SBI's members have been occasionally seen on twitter gloating about how the hold white male gamers in contempt. I've given up twitter and tumblr for Lent, so I won't be providing specific examples here, sorry.
A few days ago, a steam curator was created listing all the games that have SBI's involvement as "not recommended". The situation is played out predictably: some employees claimed harassment, the steam group got Streisand Effect'd and grew to 200k over the last two days, it has been mass reported, people are trolling in the fora claiming to have insider info, the forum got wiped... Kotaku has written an article about it, the article's author claims that you can't be racist against white people. It's all 2012-2015 discourse frozen in amber, time is a flat circle. The only difference now is that because it's Musk's twitter, the statement gets stamped with a community note. Contrary to what I wrote at the beginning, it'll probably blow over in a few days, but I decided to do a writeup just in case.
Myself, I haven't bought a western AAA game since 2017, and I wish all of you the same.
Thanks for the writeup! I was wondering what was happening with that since I only caught the edge of the drama.
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