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Culture War Roundup for the week of March 11, 2024

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Do you think Google's attempts at ideological sculpting are effective, neutral, or counter-productive? Why are they doing this?

Search for any social topic or event that a conservative cares about, and Google will list progressive news sources and fact checkers denying its validity or, if this is impossible, condemning political weaponization of the facts. Google's information sculpting seemed to reached its apex mid-2022, when PM of Hungary Viktor Orban made a speech with inflammatory takes on European history and EU policy, and Google would not give a link to the speech. Trying all sorts of keywords, one could find page after page of thinkpieces with two-word scare quotes about what a horrible Nazi speech Orban had made, but it was impossible to read what he actually said. (Yandex gave an English transcript as the second result.)

Putting aside the morality or fairness of this: Do you think Google's efforts prevent people from being radicalized? Do they increase political capital for the establishment left? The recent Gemini AI debacle shows a hilarious tin ear for the company; no one could fail to see the tight ideological corset around the image generation squeezing the AI's intestines out its throat. And personally — though I am not normal — the information sculpting I get from search results doesn't make me accept the sources as presented; it just makes me angry.

The three broad explanations I see for Google's approach are:

  1. It makes you angry, but ninety percent of searchers don't notice. The sculpting works.
  2. It's very stupid, but a culture of fear inside the company prevents anyone from dialing back. The sculpting is counterproductive.
  3. The purpose of propaganda is not convincing people but demoralizing them, etc. The sculpting works.

Is there a way to tell which of these is true?

One of the things that I find interesting about Google is that when they were making (and now they are making) a ton of money, they didn't split the profits between investors (either via buybacks or dividends) and staff, they just hired orders of magnitude more people.

In finance, things are very different. If the bank is making a lot more money, as much money as possible gets used to pay everyone (those at the top much more than those below, of course) a lot more. As Warren Buffett famously noted, banks are run as much for employees as for shareholders, and indeed more for the former. Investment banking teams hire, for the most part, the minimum possible number of people they can get away with without making shorter decks/worse pitches than the next bank. That's one of several reasons behind the 100 hour week. Everyone is mostly happy with this, nobody wants to halve their bonus so they can work a few fewer hours.

Google is also famously a company that many have declared is run more in the interests of its employees (engineers described as coasting, practically retired, etc) than its shareholders, and the only two of the latter who matter are off in Hawaii on the beach anyway.

But at Google, they've spent 15 years printing money, and instead of just paying all the engineers $5m a year each, they decided to hire 25,000 more engineers to make failed products. It seems like such a weird failure of incentives. Were the early employees just so rich from their equity stakes that they didn't care about money anymore? Why did they agree to hire so many more people instead of just paying themselves from the unbelievable rents they extracted from the rest of the economy? Did Sergey and Larry really want that many more people on payroll?

Yeah, it's extremely weird that Google et. al. went on hiring sprees when they could have just given their employees next level money. All those weird side projects that haemorraged money led to lower return on capital employed, which pisses off investors (even more than not giving them fat dividends does) and also pisses off your employes compared to the counterfactual where they would get millions a year.

Funnily enough I was recently talking to a (leftier than me) friend of mine who didn't know that all the big famous investment banks were public companies and that anyone could buy their shares.

After I told him he was extremely surprised by this fact and opined that they must be an excellent way to make money only to be brought down back to earth after I told him that in reality they were really shitty investments because all that money they made went to their employees as salaries and bonuses, leaving their public investors with mediocre returns.

He said something along the lines of "Of course this happens, typical greedy banker behaviour". Because I value this friendship I wisely left it at that and changed the subject, but deep down a part of me wanted to quip "Firstly you complain about big companies putting investors ahead of their employees and how this makes them capital-B Bad/greedy, and now here you have an example of a class of companies which do the opposite and put their employees ahead of their investors and now you are calling them capital-B Bad and greedy for this behaviour? Make up your mind man!"

I agree, in many ways finance is one of the most worker-friendly industries there is. Things like MDs who have a few too many bad years and get forced out being given (almost military style) promotions to some made up title and a couple million for a year or two while they look for a new job, long sabbaticals available to most longstanding employees, a real air of camaraderie. We had senior leaders take huge real pay cuts despite some of their individual sector teams doing well to limit layoffs early last year.

I have a friend on the business side of engineering who said that he almost got fired when he was late to a whole-team meeting with the CSO/global head of sales because they’d been drinking the previous night and he’d overslept, he’d been thrown under the bus. In finance that’s a rite of passage! I’ve seen a VP miss a critical pitch because they went too hard the previous night and everyone (including the MDs and relevant Vice-Chairman) covered for them, not to do so would have been dishonorable. I’ve seen guys give each other the shirt off their backs (literally!) if someone’s going out for a client meeting and they notice a stain and don’t have time to buy a replacement.

Seems sad that other industries lack that. There’s backstabbing in banking, but it’s pretty rare because it’s a small world and nobody wants to hire assholes after 2008, the money usually doesn’t justify it and clients rarely like them anyway.

Yes to all of this.

The dirty secret in banking is that it is a fantastically boring job with close to zero intellectual stimulation. It's a sales gig that also makes you work 60+ hours a week on busy work. The military analogies and military-like culture makes sense - the guys (and gals) who make it are 10-20% above average sales people and 80-90% "I can take relentless shit for years on end" tough.

The best hustle in the finance world is high-net worth / ultra-high net worth individual wealth management. If ever there was a job that was literally "I get paid to golf and go to cocktail parties" this is it. The hours are sane to luxurious (anywhere from 20 - 40 a week). The money can be seven figures easily. The rub - your first five years are often poverty wages, it is 110% networking (meaning that if your network is bad at networking, you pay the price), and everyone has their "lucky break" story. No one makes it through grinding alone.