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I'm an in-and-out, follow the list, know the layout, largely own-brand supermarket shopper who pays the minimum necessary attention to packaging. Years of internet content have made me selectively blind to anything less attention grabbing than literal naked women (and even then...). But I was lying in bed yesterday reminiscing on being a broke student and getting a "free" Bodum cafetiere by collecting something trivial like two empty coffee packets plus P+P, and some other similar giveaways that I still have in the kitchen cupboard.
Do retail suppliers still do those promotions, or was it a golden age of economic abundance and marketing largesse? What's the best thing you've got from a retail promotion? What do you still regularly use that came as a freebie?
The only one I can think of having seen lately is the tokens on branded yoghurt, which I ignored for years until I one day I caved in to curiosity and looked up the details of the offer. Turns out you basically need to be a commercial kitchen consuming gallons of yoghurt every day to make it remotely worthwhile, and IIRC the offers were split between consumable cross-marketing crap like a sample bottle of artisan moisturiser (which you still needed far too many tokens for) and then jumped up to a weekend in a fully catered holiday cottage, with very little in between.
Are you talking about what's collectively known as green stamp promotions? Where purchase volume earns points that can be traded for rewards?
AFAIK those all migrated into various purchase appsapps, for far more thorough user tracking and individual promotional price targeting.
That's close, but I mean more along the lines of:
Packet of branded food item (coffee, cereal, yoghurt, soft drink, snack, etc)
"Collect X proofs of purchase and get a free Y!"
And the free Y is something durable and/or worthwhile, and the X proofs is realistic, not triple digits. Or if it's triple digits the Y has real monetary value like a games console. The branded items running the promotion were available in every shop, so it was designed to cultivate brand loyalty rather than loyalty to a chain of shops. Stamps were more agnostic about what you purchased and tend to be limited to one chain or a small consortium.
I suppose most marketing campaigns have transferred to apps, loyalty schemes and other sign up lists, but I get the impression those are focused on discounts and other volume sales promotions rather than straight up material freebies.
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