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Like many people, in the summer of 2016 I signed up for "Pokemon Go." I'd previously spent a couple of months playing Niantic's "Ingess" and though it got me out walking a bit, I lost interest in less than a year. I hoped Pokemon Go might help me re-gamify my preferred approach to light cardio. However, the game servers were apparently potatoes so after the first day, I never played again.
When the COVID pandemic hit, I took up walking again, and decided to give Pokemon Go another try. I was far from alone; the game's revenue went from $650 million in 2019 to over $900 million in 2020, only to drop off just as steeply in 2022. It did tend to keep me out walking longer than I otherwise might; I've now been playing the game for 30-60 minutes daily for a couple of years, in conjunction with my exercise regimen.
The game itself is aggressively mid. I've only played through one mainline Pokemon game (Diamond, if you care)--because I felt like I ought to have played through at least one Pokemon game, given their popularity. But I gather that if you're a real Pokemon afficionado, Pokemon Go ("PoGo") is borderline offensive in its implementation. The Pokemon formula is catch-and-brawl, but while the "catch" portion of PoGo is basically adequate, the "brawl" portion is genuinely terrible.
The explanation is, essentially, "Niantic." Ingress, the game on which PoGo was built, seems to have existed primarily to gamify pedestrian data collection for Google Maps. Niantic spun off of Google in 2015, but has kept its "data collection" DNA; one thing PoGo players can do to advance in the game is scan locations with their phone cameras and submit the info to Niantic. Publicly, Niantic is always talking about finding ways to improve the "get outside and gather with others" aspects of the game. Some changes made during the pandemic allowed players to gather more virtually, and these were hugely popular; when Niantic rolled these changes back, the playerbase revolted and Niantic partially restored the functions (while making them more expensive to use).
Well, this is all pretty boring corporate stupidity, so far. Not many serious culture war angles; it's a game targeted at Millennials and their kids, and it's barely playable outside of fairly densely-populated cities, and beyond that the company behind it had more "big data" DNA than "makes fun games" DNA. PoGo is successful, truly, in spite of itself. None of Niantic's other offerings have ever really taken off as they'd like.
And then today, everyone got new avatars.
Previously, the game had two base avatars--a male and a female. These had slightly different, but mostly overlapping, clothing options. Beyond that you could set hair, skin, and eye colors. You could freely switch between male and female.
There are several things I noticed immediately about the new avatar system. First, there is no longer any distinction between sexes. Rather, the system offers a number of body "presets" as well as a custom body slider. All of the bodies are monstrous; 75% are noticeably obese. The sliders do nothing to address this. All settings are vaguely androgynous; a slender female waist or strong male chest are simply out of the question. Many new faces and hairstyles are available (albeit none with facial hair), and all are creepy and doll-like.
Skin and hair color options have also changed. Most of the options are weird and strictly inferior to past options (avatars can no longer have striking red hair; a dull auburn is as close as it now gets). "White" skin comes in "pasty" or "jaundiced" only. But especially weird--the selection palettes appear to just be randomized. They do not cluster dark skin with other dark shades, or light skin with other light shades--it's just a mess of brown tones, in no particular order.
The clothing--most of which players must purchase using premium in-game currency--hangs oddly; every pair of pants looks like someone is wearing an overloaded diaper. Every shirt hangs like drapes. Previously "sexy" clothing now just looks ill-fitting; muscular male outfits are now vaguely flabby, curvy female outfits are flat or distended.
Discussion has raised a variety of points about Niantic possibly recycling assets to cut costs, or relying on AI conversions, or seeking to tap the Fortnite crowd with more Fortnite-esque physiques. Memes are dropping. Complaints are dropping. Waistlines are dropping. And dropping. And dropping.
Theories, too.
I don't know what will happen next. It doesn't matter very much to me, except insofar as I have a distinct preference against the new avatar system. But the culture war angle just seems so glaring. Perhaps because of the target demographic, though, I don't see a lot of discussion of it. I kind of assume that Niantic is ready to deploy the "racists and transphobes hate the PoGo update" press releases, though I haven't seen one yet. But basically everyone hates the body updates, even if they are glad to have more hair options. I think my favorite comment on reddit was here:
It would also be interesting to know more about what's happening internally at Niantic--like if the work here was done by AI, or by diversity hires, or what. I've heard completely unverifiable rumors that Niantic management is outrageously out of touch with reality but also petrified to kill their golden goose, so it is hard for me to imagine them green-lighting these changes without culture war blinders on. But maybe they really are just terrible at their jobs?
Well, there's your tempest in today's teapot. Such a small thing! And yet so clearly intended to make the game less pleasant to the San Francisco outgroup. Perhaps I will rethink my position on the possible existence of microaggressions.
Gotta be honest this seems like a very mild culture war angle. The models were already quite androgenous and subdued in their sexual characteristics (certainly there was no option to look like Schwarzenegger or Parton). The one clear CW aspect is the removal of distinct genders... But c'mon. Have you met the Pokemon go community?
The pictures of the new models linked look just look like garden variety incompetence. Yes the waists are wider but there's also just a general reduction in detail and quality. Looks like someone decided to cut corners, maybe chose the cheap 3d modelling house.
I would add that the skin tone "randomized palette" seems like a pretty clear CW angle as well.
I mean--I did characterize it as a "small thing!" But when a (widely known as incompetent) video game company feels comfortable removing distinct genders from what is sometimes characterized as a "kids game," that doesn't seem like a completely empty data point, either.
I'm not seeing it. Can you explain what you mean?
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I prefer to posit that the accidental noticing we are performing is unfortunately more reflective of our biases and sensitivities than a concerted effort being shoved down our face.
The more likely reality is that a series of parallel incompetencies all got baked into a product by vague statements being proposed and implemented poorly, and the proposers being unwilling to look stupid by saying 'shit this was dumb shut it down'. We only see that sort of shutdown when it is high profile, like the Batgirl movie, and there are plenty of examples of these 'project managed by committee' products coming to market with clearly observable yet individually minor deficiencies.
When these organisations play the culture war angle, there is usually zero subtlety because they think consumers are idiots. Dragon Age Inquisition hit us over the head with fan favourite voice actress Jennifer Hale voicing Krem, a transwoman (transman? I couldnt fucking tell) whose dialogue options specifically highlighted her transness. Mass Effect 3 specifically highlights the homosexuality of Cortez and Traynor to scream 'HERE BE GAYS' at every opportunity. I'm sure theres some retardation about racism and species in some games, but the main example, Warcraft, shit the bed on its analogies so badly that its not worth repeating. (ok a brief one: being racist against orcs bad because thrall good. yet the orcs ravaged stormwind, teldrassil, the entire draenei species... as a racism analogy warcraft orcs are pretty fail. this point is weak, if I get loredumped in a followup rest assured I will roll over and immediately surrender because blizzard games are only good for porn and not worth my brain cells defending or attacking).
Finally, the fuggofication of video game characters which is the specific bugbear of this thread is certainly deliberate for a large part - there is no need to make women fat - but I would also argue it is a consequence of improved technology for face rendering. Old tech had blocky faces with clean lines, but the faces tended to be symmetrical and smooth even in uneven lighting since there wasnt enough power to render small details like cheek lines or sellions. Now with dynamic HDR and higher resolution facial textures we can see every stupid wrinkle and line moving. Combine that with facial capture tech honestly still being ass (requires artificial boosting of detected movements to cause the algo to change) and we get clown faced movements that trip straight into the uncanny valley.
No, I think Niantic hired some true believers are consultants and then took their advice.
https://twitter.com/Grummz/status/1780987222835232771
I think that things happen because people want them to happen, and people work for them to happen. Not everyone gets their way, but someone does.
Gaymers got their way on this. Gamers, and women, did not.
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