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Culture War Roundup for the week of October 3, 2022

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I'm still wondering what got Amazon hooked to a billion dollar disaster. After all initial (imo misplaced) optimism, analysts are finally coming out and saying the quiet part out loud: it is not the ground breaking masterpiece they need it to be. Even HoD is performing better and is better received. Both are prequels to very popular IPs, but Rings of Power should be pulling enormous numbers given how expensive it is, and how extensive its marketing was. Despite worsening performance with every episode, they just renewed it for season 2. This wasn't a small and calculated risk, they literally staked the future of their whole studio on this show. What made them think hiring subpar writers, rewriting lore, rewriting characters of one of the most popular fantasy IPs while simultaneously drafting off of the brand was a good idea? It feels like the motive isn't even to make money but solely to push an agenda, but who would do that? Given the sheer scale of the project, I just cannot believe any studio would be so careless as to commit such a serious misfire.

Bezos's 2016 letter to shareholders:

https://www.aboutamazon.com/news/company-news/2016-letter-to-shareholders (read the whole thing, it's interesting)

On the subject of "Escalate and Disagree"

"This isn’t one way. If you’re the boss, you should do this too. I disagree and commit all the time. We recently greenlit a particular Amazon Studios original. I told the team my view: debatable whether it would be interesting enough, complicated to produce, the business terms aren’t that good, and we have lots of other opportunities. They had a completely different opinion and wanted to go ahead. I wrote back right away with “I disagree and commit and hope it becomes the most watched thing we’ve ever made.” Consider how much slower this decision cycle would have been if the team had actually had to convince me rather than simply get my commitment.

Note what this example is not: it’s not me thinking to myself “well, these guys are wrong and missing the point, but this isn’t worth me chasing.” It’s a genuine disagreement of opinion, a candid expression of my view, a chance for the team to weigh my view, and a quick, sincere commitment to go their way. And given that this team has already brought home 11 Emmys, 6 Golden Globes, and 3 Oscars, I’m just glad they let me in the room at all!"

I like to imagine that Bezos understood the difficulties inherent in this project. Or at least some of them. Maybe I'll write a Bezos fanfic one day.

Also: whether or not to make a LotR TV show sounds like a decision for a prediction market to make. "Conditional on us making a LotR TV show, will it be a success?"

Additional discussion topic: what IP-driven tv show should Amazon have made instead?

Also: whether or not to make a LotR TV show sounds like a decision for a prediction market to make. "Conditional on us making a LotR TV show, will it be a success?"

Additional discussion topic: what IP-driven tv show should Amazon have made instead?

What?

The issue isn't about whether or not Amazon should make a LOTR show, or what should they do instead, it's about how they make it.

I think there are reasons not to make a lotr show at all. Politics, IP rights issues, Game of Thrones ending poorly, lotr being an inherently difficult property to work with because of its focus on the ineffable and deep lore, etc.