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Culture War Roundup for the week of August 19, 2024

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Chinese entertainment — and to a lesser degree, East Asian entertainment generally — is dominating Western markets. Their products appear to be organically favored by Westerners. The Chinese-made video game Black Myth Wukong was released this week and is now sitting on Steam’s top 10 list for concurrent playercount and user favorability. It sits next to Elden Ring, a Japanese-made video game. The Chinese-designed 2020 Call of Duty Mobile game has made ~4bn lifetime revenue and has 60,000,000 monthly players; a Western-designed Warzone attempted to dethrone it this year and is unanimously considered a failure, losing most of its playerbase in the first month. Genshin Impact and PUBG mobile are other highly popular mobile games led by Chinese studios. Tik Tok is the most used social media company and is a Chinese product. League of Legends (130 million monthly active) is Chinese. Final Fantasy and Lost Ark are the most popular MMORPGs this year, Japanese and Korean respectively. Korean shows are increasingly popular in the West (and have actually slanted Korean tourism in favor of female tourists), and I don’t need to note anime and manga.

What explains this? Wukong in particular appears to be a genuinely loved game, and it makes no overtures to Western culture — it is firmly Chinese in story, music, and art design. IMO there’s likely American propaganda floating around against Chinese entertainment (billions in revenue on the line which compounds), but despite this the products are favored. So I feel safe saying that their products are better. So what has led China, and East Asia generally, to make better entertainment than America and Europe for Western audiences?

As a self admitted enjoyer of east Asian cultural products I agree that they're doing well and are even ascendant but the Chinese don't really factor into this.

LoL is an American game, made by an American studio in America, that was acquired by a Chinese company well after it was released and got popular.

China is lagging in all areas of culture production, games, movies, TV and books. There are a few standout hits like wukong or the three body problem but in general the output is trash, unbelievably so. Have you tried playing the chinese mobile Skinner box games? Watch Chinese hit tv shows? Movies? They're almost universally god-awful. They have the technical and financial capacity to create good things but overwhelmingly aren't, even compared to woke America, which really says something.

China is probably still the weakest in pop culture influnce compared to South Korea and Japan, especially when you account for their much larger size, but they are having more sucess on certain niches.

On mobile gaming, they pretty much took the anime aesthetic niche from Japan, the most anticipated gacha games are all chinese, and they dominate the current revenue, especially Mihoyo's big three games (Genshin Impact, Honkai Star Rail and Zenless Zone Zero), which have a surprisingly large production value, backed by the tens of millions each game gets per month. And they are also pretty big in the web novel genre, though more due to their larger size and still not having expanded much outside of the mainland+Taiwan.