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As an old, I don't really play video games. But it's weird to me that the video game industry is so woke considering that the user base is so anti-woke. Why aren't there anti-woke game publishers?
Proposed answer: Political selection of devs.
Video games companies need developers who are competent, willing to work for low wages, and willing to tolerate long working hours. This is a tough sell. Competent devs in the US can easily earn 200-500k with cushy working conditions. Why get paid less than half as much and be subjected to semiannual death marches?
As a result of this rotten bargain, the men who choose this field will tend to be young, not have families, and be fixated on video games. Frankly, this is going to select for autists. To the extent that autism and MtF trans are correlated, I would expect that video game developers are trans at a rate at least far above the norm. This might explain a lot of the soy-type politics espoused by major game studios.
There's clearly a market opportunity for non-woke game publishers. But could they get devs? Conservative men tend to work in the field that pays them the best, allowing them to support their family. They aren't out there making children's toys.
Does this explanation make sense? Or is this just a $20 bill sitting on the sidewalk?
Is the video game industry woke? Or are you just updating on a few high profile titles?
As others have pointed out, Japanese games are largely not woke. The big mobile titles and Mihoyo stuff coming out of China are very much not woke. Indies are rarely woke. Eastern Europe and similar nations largely don't produce woke stuff.
So we're largely talking about AAA/AA titles from the larger publishers in NA and Western Europe. How many of their titles are woke? Is Call of Duty woke? Fortnite? FIFA/Madden/NBA?
Before we dive into other titles, we need to define what is and isn't a woke game. Something like recent (indie) flop Dustborn is clearly, explicitly woke, but most titles aren't nearly so clear cut. The biggest seller of 2023 was Hogwarts Legacy. Is this a woke title? Supposedly it had a very diverse cast for 19th century England, but Rowling's reputation has become poison amongst woke-types, so much so that there was a big backlash against the game.
How about Battlefield V? I recall there was a furore around the announcement trailer because one of the main characters was a 'girlboss' in WW2. But as far as I'm aware there wasn't much else that would be woke in there. Is a single character enough to make a game woke or not?
What some of the big GaaS titles? LoL's character design branched out from big titty anime girls years ago, but are a handful of 'diverse' characters enough to deem it woke? Rainbow Six Siege has get some shit recently because of a character in a wheelchair, and I believe the much criticized recent 2B design was a skin from that game. But again this is just a handful of characters available.
Here's the top selling US games from 2023, 22, and 21 (with duplicates/yearly entries removed). Which ones are woke?
Hogwarts
The Legend of Zelda: Tears of the Kingdom
Spider Man 2
Diablo 4
Jedi: Survivor
Mortal Kombat 1
Starfield
Call of Duty
Elden Ring
Madden
God of War: Ragnarök
LEGO Star Wars: The Skywalker Saga
Pokémon
FIFA
Horizon: Forbidden West
MLB: The Show
Battlefield 2042
Marvel’s Spider-Man: Miles Morales
Mario Kart 8 Deluxe
Resident Evil: Village
Super Mario 3D World + Bowser's Fury
Yes, JK Rowling is very progressive, and only differs from woke orthodoxy along a single axis.
Yes, all of these seem like central examples of the kinds of things people are complaining about when they complain about woke in video games.
If individual characters or elements are enough for a game to be woke, and thus the industry, then the OPs question has a very simple answer. Companies are putting these things in because they want to make more money. Adding a women or similar is a very low effort way to make a game more appealing to a wider audience
It's not about the individual characters or elements though, it's about the philosophy behind them. The idea of having a character in a wheelchair in your fps about elite spec ops units is bugnuts retarded and can only come from a brain warped by a perverse concept of inclusivity. World war 2 was not won by girlbosses and jamming one in your game immediately demonstrates a fealty to diversity over anything else like pleasing your fans or historical accuracy.
But yes, the justification used to do all that was easy money. It was an overly simplistic perspective that equated to cooking the golden goose to smuggle in the progressive agenda, but that was the justification.
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This is the stated theory. Does it actually work? Are they actually successful at drawing in a wider audience? And if so, is the incoming audience large enough to offset losses from the previous one?
I've never been convinced on this.
Just getting regular sales data for retail games is difficult enough, let alone trying to parse out how an ongoing GaaS title is affected.
I think League has probably done well out of it, research suggested female players overwhelmingly played female characters while men played an equal mix - indicating that the male playerbase was unbothered while attracting new female players.
Battlefield V sold less than its predecessor according to Wikipedia, but still sold more than 7 million copies. Presumably there is some percentage of regular players who decided not to buy the game due to the woke marketing, alongside some percentage of new players who were attracted by it. 2142 looked a lot more regular in its marketing, so perhaps EA decided it wasn't worth it overall?
Women overwhelmingly play attractive female characters, the kind riot was always making. They are not champing at the bit to play Rek'Sai or Ambessa.
The pervasive myth that women want fat ugly characters in video games is so out of touch with the revealed preference of women who play games. If you want to know what kind of 'diverse' characters women want in games, look at the character designs coming out of Hoyoverse, not Firewalk Studios.
If we're talking about LoL specifically, I'd say female preference appears to tilt towards pretty/cute rather than attractive/sexy. Lux rather than Miss Fortune. And I think Riot's redesign of some earlier characters and move away from the high level of sexualisation (and general huge tits that a lot of the early female champs had) was probably a big deal for potential female players.
Nah, they don't play MF because she is an adc. Sona is just as busty, and is probably the number one most played character for women playing league. You can just look at the games that women actually play, they only play games where they can play as a hot girl, and they more or less exclusively play as hot girls*. In fact, I would say Lux (and Zoe, specifically these two) preference, codes trans woman more than woman, as far as league players go. There is probably a line where your game goes too far into the male gaze, like, Nikke is in theory a waifu collector like Genshin, but with no husbandos and outfits that look like they came from a slutty Halloween shop, it has basically no women playing it.
Of course, this is all miles away from woke injections, which look like Ambessa (Buff Old Black Girl Boss Brusier), not Lux. If Concord was full of characters that looked like Mercy, nobody would have complained about how Woke the character design was.
*Edit, this is overstated, they will also play cute games, like Stardew Valley, Animal Crossing, Pokémon, etc.
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I don't think that's the case. Rather, I think it's a low effort way to convince oneself that the game is more appealing to a wider audience, assuming that the oneself in this case buys into a certain ideology. The question then becomes why so many decisionmakers buy into this ideology, to such an extent that it overrides their greed.
You could ask this about millions of bad business decisions: I think the consensus is that there is a bias to action in corporate settings, because people need to be seen to be doing something. In a lot of media, not just games, this ends up as "Put a chick in it and make her lame and gay"
The bias to action is orthogonal to the question, though. There's no limit to the types of actions they could have taken in order to expand their audience, but for some reason, they chose to "put a chick in it and make her lame and gay" instead of one of the other options, such as, say, making the chick sexy and gay (a tactic that was likely more common a couple decades ago, though the expansion target was a different group than women).
The answer to that is pretty obviously their ideology, but then the question becomes, why this ideology in particular, and why follow the ideology off a cliff?
I don't think the woke additions do all follow the one option though, that was just an expression. In some responses below, people are complaining about minor changes like using "Body type" instead of Sex or Gender. Plenty of female characters added into games are good looking and the bizarre non-binary examples from Dragon Age are much rarer.
So I'd say corpos are deciding they need to do something to attract wider audiences. And then the developers themselves are choosing implementations as simple as body type and a female protagonist to full blown Dragon Age. I'd imagine explaining these would need to focus much more on individual studio effects.
The beginning of this paragraph seems true enough, but I don't think we'd need to focus necessarily on individual studio effects. The various things people are complaining about might not all be specifically "add a gay lame woman to it," but they all still fall within the same one ideology or tight cluster of ideologies. Why that specific cluster of ideologies and why follow that off a cliff are the questions at hand.
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