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ZorbaTHut  1yr ago (text post)   31277 thread views

Culture War Roundup for the week of October 17, 2022

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We define mDAU as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given daythrough twitter.com,

That includes every bot that logs in at least once a day, and pro-rated count of every bot that logs in less frequently.

  1. have a twitter account and 2) be at 'twitter.com' sometime in the past month

Once per month would only give 1/30: "number of mDAU on each day of such period divided by the number of days". If you go once a months, that's 1/30 on average mDAU. And no, even that doesn't make any sense for 1/4 of Americans. 1/4 of people living in a posh neighborhood of San Francisco, maybe, but that's not everybody in America.

I do not see any mention of the filtering of the data to exclude bots, and I imagine they have zero incentive to do this - most casual readers would assume it's "number of people using Twitter", and for the litigious types there is actual definition that covers their asses. I think this number however is grossly inflated and actual people constitute maybe 1/10, maybe even 1/100 of that number. Maybe even less, who knows.

Once per month would only give 1/30: "number of mDAU on each day of such period divided by the number of days

To be clear, I was referring to "monthly active users", as per that chart, which is different from daily active users, as described above.

My quote came from here, linked above

The mention of bot filtering is here, page 7:

Furthermore, our metrics may be impacted by our information quality efforts, which are our overall efforts toreduce malicious activity on the service, inclusive of spam, malicious automation, and fake accounts. For example, there are a number of false or spam accountsin existence on our platform. We have performed an internal review of a sample of accounts and estimate that the average of false or spam accounts during thefourth quarter of 2021 represented fewer than 5% of our mDAU during the quarter. The false or spam accounts for a period represents the average of false orspam accounts in the samples during each monthly analysis period during the quarter. In making this determination, we applied significant judgment, so ourestimation of false or spam accounts may not accurately represent the actual number of such accounts, and the actual number of false or spam accounts couldbe higher than we have estimated. We are continually seeking to improve our ability to estimate the total number of spam accounts and eliminate them from thecalculation of our mDAU, and have made improvements in our spam detection capabilities that have resulted in the suspension of a large number of spam,malicious automation, and fake accounts. We intend to continue to make such improvements. After we determine an account is spam, malicious automation, orfake, we stop counting it in our mDAU, or other related metrics

The claim that the real numbers are 1/10 to 1/100 is ... absurd. "Tech company say something, therefore BAD." tier. A lot of people use twitter!

A lot of people - sure. Every fourth adult American? Not even close. Not because of tech company (though I would totally expect any underhanded behavior that they are sure they can legally get away with from Twitter) but because it wildly mismatches my experience, and people in my bubble most are all technologically savvy college-educated and not technophobes at all. Still I wouldn't save every fourth uses Twitter. Now add to that all people with less technology inclination and cultural fit for twitter use - and these numbers get a bit ridiculous. Yes, 1/100 is probably an exaggeration. But so is 70 million.

it mismatches my experience

Well, it matches mine! HIynka mentioned selection effects and 'bubbles', ala scott's conservatives in I can tolerate any thing except the outgroup. I'm pretty sure the 1/4 number disproves that HIynka has almost never met someone who uses twitter, but it's very reasonable that much fewer than 1 in 4 or even 20 people he knows use it.

Instead of just "vibing" about the behavior of a group of 350M people, we can use modern technology to research it. https://www.statista.com/statistics/265647/share-of-us-internet-users-who-use-twitter-by-age-group/ "Around 23% of U.S. adults use Twitter." / in 2018, 22% of US adults use twitter, from pew poll. These are smaller than the 1/4 number, but very compatible with the 38 mDAU number although I'll again emphasize that 'has a twitter account and has gone to twitter.com or opened the app in the past month' is going to be higher than basically any other measure. Obviously this is still a very light and casual attempt, but it's better than just 'it mismatches my experience'.

and people in my bubble most are all technologically savvy college-educated and not technophobes at all

Social media use rather trivially clusters by friend group. If all your friends use snapchat/facebook/discord/twitter/whatsapp/tiktok, you'll do that too! So that makes sense.

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