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ZorbaTHut  2yr ago (text post)   31887 thread views

Culture War Roundup for the week of October 17, 2022

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The Beautiful People are in Charge Just Like Everywhere Else.

I don't have anything terribly insightful to say about any of this. It's just another entry in the ongoing process of what I've mentally termed internet gentrification or nerd cultural appropriation. I attempt not to get bent out of shape over these things, lest I tip over into the "ugh, normies..." nerd-hipster trope but this article resonated with me. I miss the pre-Dice CmdrTaco-era of Slashdot (fuck Beta!). I hate influencer culture and every YouTube video telling me to "like and subscribe". There used to be a commenter on SSC whose entire schtick was something like "Everything is a popularity contest and all is lost" and he's starting to make sense to me. Moloch will have his sacrifices.

Making video the primary form of communication has ruined the internet.

Twitter is an obvious exception to this. Same for Substack, Reddit, Facebook, and blogs. It's not that video has taken over the internet , but video has consumed the attention of those who are receptive to it.

TikTok is poised to overtake Twitter as the main wellspring of culture. Facebook and Reddit both let you post videos. Substack, tumblr, and other blogs are an increasingly irrelevant fraction.

In order for TikTok to "overtake Twitter as the main wellspring of culture". Twitter would first have to be the main wellspring of culture, which I find difficult to believe. While Intellectually I recognize they must exist, I don't know if I've ever actually met a real live human being that uses it regularly.

You definitely have, see the mau chart.

I suspect lotsa lotsa botsa there. No way almost every fourth American (excluding kids too young to know what Twitter is) is an active twitter user.

"MAU" is an industry term that means something like 'people who have used the service in some way in the past month', like, if you have an account and went to twitter.com at some point. It doesn't mean 'number of people who have a twitter account and actively post'.

From twitter's most recent financial report

We define mDAU as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given daythrough twitter.com, Twitter applications that are able to show ads, or paid Twitter products, including subscriptions. Average mDAU for a period represents thenumber of mDAU on each day of such period divided by the number of days for such period.

(mDAU is monetizable daily active user, not monthly active user - "In Q2 2019, Twitter discontinued publishing MAU figures in favor of figures regarding monetizable daily active users (mDAU)")

Worldwide - "Average monetizable daily active usage (mDAU) was 217 million for the three months ended December 31, 2021, an increase of 13% year over year.". In the US - ". In the three months endedDecember 31, 2021, we had 38 million average mDAU in the United States".

For the monthly active user number - afaict, all that requires is 1) have a twitter account and 2) be at 'twitter.com' sometime in the past month. It makes sense that 1/4 of americans do that.

Oddly, this means I'm not counted as a mDAU, despite spending at least an hour on twitter.com today. And most of that was w/o adblock.

Anyway even if for the sake of argument it's 1/4 that, that's still 1/16th of all americans, meaning HIynka has interacted with many of them

I don't think most of those are bots.

We define mDAU as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given daythrough twitter.com,

That includes every bot that logs in at least once a day, and pro-rated count of every bot that logs in less frequently.

  1. have a twitter account and 2) be at 'twitter.com' sometime in the past month

Once per month would only give 1/30: "number of mDAU on each day of such period divided by the number of days". If you go once a months, that's 1/30 on average mDAU. And no, even that doesn't make any sense for 1/4 of Americans. 1/4 of people living in a posh neighborhood of San Francisco, maybe, but that's not everybody in America.

I do not see any mention of the filtering of the data to exclude bots, and I imagine they have zero incentive to do this - most casual readers would assume it's "number of people using Twitter", and for the litigious types there is actual definition that covers their asses. I think this number however is grossly inflated and actual people constitute maybe 1/10, maybe even 1/100 of that number. Maybe even less, who knows.

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