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Twitter dies for good in the next six months: 80% probability
By now you know that Elon gave staff a deadline of today (Thursday) to either commit to being "extremely hardcore" or leave (source). Unsurprisingly, most people - roughly 75%, according to some Internet rando - didn't take him up on this. Elon blinked and apparently people still have access.
That won't do much (WaPo):
But that's not even what I was going to write about, just what happened while I was composing the post. (Also let's put aside that he said "microservices are bloat" and then they killed the microservice serving SMS 2-factor login.)
To me, the biggest news is that he axed 80% of the 5500 contractors (source, Casey Newton, or someone with a premium account impersonating him I guess).
The contractors were responsible for things like moderation (source: what are they gonna do, use salaried employees?). If you don't have moderation for basic things like CSAM, you're boned. I know a thing or two about moderation, and if you let the Internet type into a text field, you get some dank shit. And crucially, you can't automate it away, because there's a human on the other side working to defeat whatever you're doing. I mean, the YouTube comment section probably has some of the most expensive automation on the planet working on it and the spam still gets worse every day, and I'm talking the obvious stuff like "HIT ME UP ON TELEGRAM <number>". The only thing that saves you is humans clicking buttons (and getting PTSD, but let's skip that for now). Google had 101k employees but 121k contractors as of March 2019, and that's what the contractors do, click buttons.
If you don't have moderation, you don't get the YouTube comments section, because they at least have contractors backed up by code (at the cost of many expensive engineer-years). You don't even get 4chan, because they at least have Those Who Do It For Free. You get some ungodly shithole most younger Internet users have never experienced. You're getting... the virtual equivalent of your local Greyhound terminal. Whatever happens to someone's chat room side project that gets posted to /b/. Sludge.
Twitter will have to either restrict posting to an unbearable degree or watch as the remaining users get tired of slurs in their replies and bounce.
Remember when Elon was just going to clean up the bots on Twitter?
(Reason for posting: I saw some takes elsewhere on this site that apparently Musk would lead Twitter to success or at least improve it or something, and disagreed.)
There have been a lot of lay offs in the tech space. I’m sure Elon can hire some people. But the truth is Twitter had too much staff for the value it was getting. You need to cut costs make it through a few months and the ad boycott will end.
And the staff it had were entrenched within a culture of censorship and narrative control. The better move would have been to fire most of them except the most essential while building a new Twitter HQ somewhere in rural Texas or something, and then move the whole HQ out of the compromised bay area. I bet that would be a lot cheaper of a building to run than the current one as well. Then you could also make sure the (hopefully minimal) moderation team was staffed by normal people as well, instead of the types that tend to gravitate to SF.
Even better move would be do it all before you acquire Twitter, to have ready new management and new staff from day one.
Instead, it looks that Elon learned from Bush's success in Iraq.
1/Take over
2/Fire all management and personnel
3/???
4/Profit!
Elon's actions will lead directly to profits in a way that is easy to understand.
Twitter was bleeding money, losing $1.1 billion in 2020 alone.
They had a $13M meals program that was feeding less than 10% of the staff because no one showed up to HQ. It was costing hundreds of dollars per meal, with more people preparing food than eating it. It's laughably stupid.
My sense is Twitter was hyper-bloated, with ~10x more employees than they needed, so 90% layoffs seem about right. It's a microblogging website that grew to have a bunch of completely superfluous positions with people who literally contributed nothing.
Right-sizing the staff, cutting needless expenses, adding a revenue stream with a re-imagined Twitter Blue, reducing trolls/bots—these are all common sense. The advertisers will come back, as the only metric that matters is user engagement, and it's at an all time high & will continue to grow through 2024 with what will be the most "entertaining" election in U.S. history.
Elon will turn Twitter into the profitable Center of the Internet, and a certain tribe will be pretending the sky is falling the whole time.
#RIPTwitter & #Twitterisdown was trending during the highest engagement period in Twitter's existence. It's the fakest news that's ever been.
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