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Twitter dies for good in the next six months: 80% probability
By now you know that Elon gave staff a deadline of today (Thursday) to either commit to being "extremely hardcore" or leave (source). Unsurprisingly, most people - roughly 75%, according to some Internet rando - didn't take him up on this. Elon blinked and apparently people still have access.
That won't do much (WaPo):
But that's not even what I was going to write about, just what happened while I was composing the post. (Also let's put aside that he said "microservices are bloat" and then they killed the microservice serving SMS 2-factor login.)
To me, the biggest news is that he axed 80% of the 5500 contractors (source, Casey Newton, or someone with a premium account impersonating him I guess).
The contractors were responsible for things like moderation (source: what are they gonna do, use salaried employees?). If you don't have moderation for basic things like CSAM, you're boned. I know a thing or two about moderation, and if you let the Internet type into a text field, you get some dank shit. And crucially, you can't automate it away, because there's a human on the other side working to defeat whatever you're doing. I mean, the YouTube comment section probably has some of the most expensive automation on the planet working on it and the spam still gets worse every day, and I'm talking the obvious stuff like "HIT ME UP ON TELEGRAM <number>". The only thing that saves you is humans clicking buttons (and getting PTSD, but let's skip that for now). Google had 101k employees but 121k contractors as of March 2019, and that's what the contractors do, click buttons.
If you don't have moderation, you don't get the YouTube comments section, because they at least have contractors backed up by code (at the cost of many expensive engineer-years). You don't even get 4chan, because they at least have Those Who Do It For Free. You get some ungodly shithole most younger Internet users have never experienced. You're getting... the virtual equivalent of your local Greyhound terminal. Whatever happens to someone's chat room side project that gets posted to /b/. Sludge.
Twitter will have to either restrict posting to an unbearable degree or watch as the remaining users get tired of slurs in their replies and bounce.
Remember when Elon was just going to clean up the bots on Twitter?
(Reason for posting: I saw some takes elsewhere on this site that apparently Musk would lead Twitter to success or at least improve it or something, and disagreed.)
People trust Musk because he has been instrumental in creating three huge businesses (and another that would be impressive for most people). There is a track record here. Either musk is the luckiest man in the history of the world or he has business chops in the top 1
% of the 1%.
I'm not sure why it can't be a mixture of skill and chops, or why chops in rocket building would necessarily transfer to social media, or why a talented person can't make big mistakes. It's equally plausible to me that Elon Musk's ego has swollen to the point where he thinks he can run Twitter with him +50 people, as it is that he really can run Twitter with him +50 people.
From a technical standpoint is running Twitter on 50 people so implausible? I imagine new features would be released very slowly, but I think that's enough to maintain the site, so long as moderation is relaxed quite a bit and mostly delegated to AI.
I think it's totally plausible from a technical standpoint if those 50 people are talented and hardworking. All the hard stuff for a basic scaled social media platform is a cloud API or open source library these days, and Twitter is past its startup design sprint anyway. A low cost structure would give him a lot of headroom to ignore the problems that his employee bloat is aimed at addressing right now.
The issue is that a 50-person giant social media empire isn't a stable equilibrium. It's similar to why you rarely see charities that spend ~100% of their funds on the cause: if spending a dollar on marketing gets you more than a dollar in increased contributions, then why wouldn't you do that? Likewise if you had a scaled 50-person giant social media empire, then the return of hiring a marginal employee is much greater than the cost.
The issue for Musk specifically is that he needs to pay a billion dollars a year in interest payments for the leverage that he took on in order to acquire Twitter. So he doesn't have the luxury of running the shop at low cost and telling advertisers to take it or leave it.
Since he needs advertisers to pay his interest, he needs to solve a lot of the messy social problems that drove a lot of that employee bloat in the first place. He needs good sales teams. He needs good marketing. He needs good moderation to keep the tone of Twitter consistent with advertisers' brand expectations. He needs giant compliance teams to keep up with the onerous, schizophrenic, internally inconsistent and offensive regulations imposed by the likes of Europe and India. None of those are purely technical problems; they require giant teams of people, and (pre-AGI) they always will. Why? Because they aren't static goals; they're adversarial goals with elements of competition. They're basically a policy market, in the sense that if it could all be automated, advertisers and regulators would have more headroom to increase the onerousness and contradiction of their demands until it couldn't. The only check on advertisers' demands of Twitter is how they compare with other social media platforms in terms of brand safety, and the only check on regulators' demands of Twitter is how onerous their regulations can be before Twitter will go dark in their country (or before the US government initiates WTO actions against them, and no one is betting on Biden's willingness to bail out Elon Musk in the international policy market).
I dunno if he'll pull it off. I suspect he will, but no outcome here will surprise me.
One outcome that particularly wouldn't surprise me is if Musk capitalizes on the chaos to threaten his lenders with bankruptcy, and uses that threat to buy out his debt for 20-50 cents on the dollar. Good luck marketing this debt, guys: no one has ever demonstrated that Twitter can have positive economic value, and a high-profile failure by Elon Musk isn't going to increase anyone's estimation of those odds. Then his cost structure becomes much simpler and he can tell advertisers and foreign regulators to get fucked, the prospect of which at this point I am sure provides him with near-sexual arousal.
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