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Culture War Roundup for the week of November 14, 2022

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On iPhones as a status symbol--

Quick preamble: Not sure if there is a formal name for the phenomenon whereby someone supposedly intelligent and/or scientific declares certain human behavior to be illogical or irrational, often with an undercurrent of smugness or contempt, when said behavior can fairly obviously be explained away in logical/rational terms. For example, I've read in more than one pop psychology/economics book that consumers are irrational when they pay attention to celebrity endorsements, because a move star has no professional expertise in whether say a particular make or model of car is any good. Yet celebrities have personal brands to protect, and rationally one expects the most famous ones to have teams perform some level of due diligence on what they are endorsing. Furthermore, expensive endorsement deals signal a basic level of liquidity and financial strength in the brand, which in turn means it's less likely for what it sells to be crap, given that will in turn dilute the brand value, etc. You don't typically pump and dump by signing multi-year branding deals. Then there is the reality that fans of a particular celebrity tend to align with them in tribal identification and values/preferences in general, so there is reason to believe that say a machismo star will like the same type of cars as a machismo fan, etc.

So when I encounter a behavior that doesn't seem rational, I generally assume I'm missing something under the surface rather than conclude that people are simply stupid. Well, here's a behavior that doesn't seem rational, and I'd like to understand what I'm missing:

iPhones are seen as minor status symbols--they're not Rolexes or Porsches, but still have what I consider to be outsized gatekeeping power relative to their cost. In particular, at least here in the US, younger people make a big deal out of blue/green bubbles, as the latter signals someone who does not have an iPhone. Beyond cosmetics, iPhone intentionally makes communication with Androids more difficult by refusing to integrate with RCS, which does complicate communicating with non-iPhones, but this complication is more a problem for the Android user than the iPhone user (e.g., picture Android sends iPhone is fine, but the reverse is low-res), since the lack of integration is largely unidirectional.

But the problem is iPhones really aren't a very useful signal in terms of conspicuous consumption, because they have a huge price range. For anyone looking, Walmart is about to sell the SE for $99, and the 11 for $199. Of course, plenty of Androids can be bought for even cheaper, but plenty are also premium phones costing the same as any iPhone, in particular the Samsung Galaxies and Google Pixels. Phones also look more or less identical in recent years, especially when you wrap a cover around it, so it takes effort to tell whether you have the latest Pro Max or the standard from a couple of years back. And to be honest, among women I know (who literally ALL have iPhones), at least half own ones that are 2 or more years old, and like a quarter have cracked screens. This doesn't exactly scream affluence.

Signals are useful when they are harder to fake. It's hard to fake being tall, so height (in real life) is often used as a proxy for a man's worth. Many also often anchor on Ivy League degrees for the same reason. When signals are easier to fake, people tend to place less value on them--you automatically assume the inbound message featuring a beautiful woman to be a bot, that people will look worse than they do in their Instagram. A Rolex (might be counterfeit) is less trustworthy than a Porsche (might be leased), which in turn is less trustworthy than a penthouse apartment or a mansion in SF.

So why do people seem to rely upon iPhones and blue bubbles so much, when it's so cheap and trivial to "fake"? Obviously all the Reddit/Twitter posts about women rejecting men when they find out their numbers are green bubbles are not representative of all, but it's prevalent enough to be part of the culture, and at some point the masses consciously or subconsciously adhere to that default.

The only thing I can think of is that buying iPhone is less about whether you have money, and more about whether you conform to the norm. When you own one, you signal that you accept that is what you are supposed to get, and that can be helpful in filtering out weirdos who post thousands-word essays on the internet about how buying one is so irrational.

The only thing I can think of is that buying iPhone is less about whether you have money, and more about whether you conform to the norm.

I think this is it. Apple is the ultimate acceptable woketech company. They're the perfect encapsulation of the principle desire of the current Cathedralist zeitgeist: man locked in a walled-garden of feminine rounded corner bubble quadrilaterals for his own "safety" and "protection", disallowed from deciding fully for himself what software he will install (on his phone, but they would obviously love for this to apply to your brain too), constantly surveilled, tracked, and analyzed, his very soul residing in "the cloud".

I mean obviously your average feminine enforcer of this status quo has no idea about the details of the above, but they clearly get the hint about what their masters prefer. The only issues one could take with Apple (its wokeness, its effeteness and emphasis on (feminine) aesthetics over function, its censoriousness, its enervating maternalism, etc.) are fundamental paradigms of the current orthodox weltanschauung of power. Those who oppose Apple are thus dangerous, because if they can oppose Apple on those grounds, then they can easily reject the whole system. Thus they must be stigmatized.

The Blackberry used to be a status symbol, and same for the Razr and those taco-shaped smartphone. The iPhone succeeded because it was the most aesthetically appealing, and it had other benefits such as the app store and good product reliably. In my opinion mac product are overpriced, unusable, walled-garden toys and would only use if no other choice, but the stock has done great though. The success of apple does to some degree baffle me considering how bad the user experience is compared to alternatives for anything beyond just basic web browsing . The iPhone integrated with the iTunes store, too, so you didn't need an mp3 and a cellphone. This was in 2008-2012, before wokeness was a thing.

This was in 2008-2012, before wokeness was a thing.

This is like saying "This was in 1916 - 1920 [foundation year of NSDAP], before German Nationalism was a thing." Wokeness has existed at least since the 60s, even if it wasn't called that (and Apple has been aligned with whatever it was called at the time since its formation). Political tendencies don't magically snap into existence at the exact point in history where they grow dongs big enough to slap everyone in the face.

Sure, but you didn't have people buying Apple products because Apple was signaling how much they loved gay people. People were buying Apple products because they liked what they were buying.

They liked what they were buying in large part because of the image of the product, not some genuinely enlightened analysis of its raw utility. If you slapped an Android logo on an iPhone with iOS modified to change all of the logos to Android's, they'd like it a lot less. And wokeness is a large part of that image.

I don't completely disagree, I'm sure if Apple had a partnership with Google where they released a new Google Pixel but it had all its logos changed to Apple, it'd sell like hotcakes. But as a reverse thought experiment, if Google released two phones, one that's a normal Pixel, and one that's an iPhone with the Android logo on it, you'd still see a lot of people preferring the iPhone version.

I'm really not one to argue the iPhone advantages, I'm not that into phones and I strongly prefer Android myself in any case, but it should be obvious some people genuinely enjoy the iPhone for itself, not just for signaling purposes.

should be obvious some people genuinely enjoy the iPhone for itself

But do they really enjoy the unique features of it or simply what's common to every smartphone (and yes admittedly Apple pioneered a lot UX-wise here)? In a world where only Androids existed, would they really be deprived of much actual functionality?

I have no doubt they enjoy it for itself. To go back to the debate that took this place by storm a bit ago, surely people who drink $2000 wine enjoy it for itself. The question is how much they enjoy it more than any wine beyond the prestige signaling.

If I had argued the opposite point I'd get someone telling me how wokeness is much worse or new

It can be both worse/novel and also an extrapolation/continuation of prior tendencies, much like the different stages of cancer.