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Notes -
Korean romance dramas aren't exactly realistic romances. If you watch just a few of them you can start to see the formula: Episode 1 introduces high-status guy and average girl who hates everything he stands for, Episode 2 we meet their friends, Episode 3 she befriends his best friend who has a crush on her, Episode 4 high-status guy has physical contact with main character in a plausibly deniable way, ... Episode 10 they kiss, Episode 11 something happens to estrange them, ... Episode 16 they marry and live happily ever after. I'm sure the writers and producers spend enough time watching dramas that they know the tropes, know the formula, and have an instinct for the progression of a good drama.
Also, I'm sure that there is a selection bias. We hear about every Marvel and Disney production even when it sucks because there is a large marketing budget targeted at English speakers; we only hear about the Korean dramas when they are actually good. (Counterexample which demonstrates the rule: Squid Game 2 sucked and had a large marketing budget, and I heard about it "organically" before it came out).
But they're still romances. Entertainment exists as wish fulfillment, not as an accurate reflection of reality, that story sounds excruciating but also like something women would lap up.
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Which sounds exactly like the romance novel formula (at least as it was back when I was reading them as a teenager). So that's probably why they work: guys are likely not going to be watching romance movies/shows, women are, this is the successful formula for women's romance novels.
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So? People like formulaic fiction. My point is that lack of romance in western writers personal lives (if that is true in the first place) most likely matters little, given the abundance of evidence the places even worse than the west are producing popular stuff and the west still produces a shitton of written romance that is as popular as it's ever been.
Romance dramas are more often than not not prestige dramas. They are relatively low budget affairs promoted to their intended demographic. Nowadays that is done by streaming companies by recommendation, not by billboards. Whether we hear about them or not doesn't really matter, they're watched in massive amounts just like romance fiction is quietly the most read literature genre and we almost never hear about that either. The Koreans were able to enter the market for live action romance because it was grossly underserved in the west.
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