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A neologism (or a new meaning for the word?) that I have begun to see everywhere and has really started to annoy me is 'anti-racism'.
The annoyance began when I noticed the term being used in places where it was anachronistic. Two instances that I remember were the Wikipedia pages of "Pepsi" and "J.R.R Tolkien". Pepsi's article describes Pepsi's early attempts to advertise to black people as an untapped market as an "anti-racism stance". Tolkien's article states that "scholars have noted... he was anti-racist." After some digging around in the edit history of Pepsi's article, I found that the term 'anti-racist' was only added to the Pepsi article in mid-2018, and to Tolkien's article in early 2021.
"Anti-racism" is a term popular within Critical Race Theory. It was particularly popularised and entered the public consciousness in large part due to Ibram X. Kendi's 2019 book How to be an Anti-Racist. Kendi defines "anti-racism" in that book as follows:
According to Kendi, any racial inequity, or anything that results in a racial inequity is by definition racist, and in order to be an "anti-racist" you must support racial equity (i.e. forcing equal outcomes) for everything. A similar quote is from Angela Davis: "In a racist society, it is not enough to be non-racist, we must be anti-racist.”
"Anti-racism" is a classic example of linguistic laundering/doubling, or linguistic motte-and-bailey, that is rife within woke/Critical Social Justice circles. The pattern is to take a word that has a plain meaning to the layman (anti-racist simply means against racism), and create a second specific, academic and ideological meaning for it. This second meaning is then smuggled into conversations and policy when the public naturally just assume the first, plain meaning. Ultimately, this is done for political and ideological ends. Manipulate people to get on board through the plain meaning (you're not a racist are you? You want to be an anti-racist!), then implement the ideological agenda, while maintain it is nothing usual because the word is the same. Other common words doubled in this way are the trio of diversity, equity, inclusion.
Critical Social Justice is the amalgamation of Neo-Marxism/Critical Theory, and Post-modernism/Post-Structuralism. Michel Foucault is the most cited scholar in history, and many other post-modernists, and Neo-Marxists top the list of most cited humanities scholars. It's hard to overstate how influential these ideas are currently in the humanities. Both Neo-Marxism but particularly post-modernism have an extreme focus on language. Language is the medium of power, and therefore, of oppression. It should not be surprising then that Critical Social Justice deliberately engages in such language manipulation as part of their political project, including engaging in historical revisionism to legitimise themselves.
Uh, what term are they supposed to use instead? Specifically serving a disfavored group, or writing letters about how dumb racists are, seems pretty anti-racist to me.
Your proposed "political and ideological ends" don't make a lot of sense, either.
1.Use "anti-racist" in the Tolkien article
2.Poor shmucks think that he's just neutral on racism
3.But those In The Know can tell he was actually supporting racial equity!
4.???
5.New era of racial equity
Not really seeing the payoff for them. Likewise for DEI--cui bono? What are those nasty CRT partisans getting from promoting a second meaning?
The point is to normalize the term 'anti-racist', and obfuscate their ideology by hiding behind the plain language meaning of words. As I tried to point out, this term was pretty rare to use prior to the craziness of post-2016. It's part of why I found it so jarring, because I start seeing a word appearing everywhere all of a sudden, with strong association with a certain ideology that is grown in popularity, and very few people seem to notice. If they have those words used everywhere then they can smuggle their ideology into everywhere without anyone noticing.
Same with DEI, if they can get everyone to accept Diversity, Equity and Inclusion by only using the plain, agreeable meanings of the word to get everyone on board with their agenda, then it's harder for people to even realise when they actually are implementing their agenda. DIE sounds just like good old liberal colorblindness, welcome everyone! Who could disagree with that?
Control of language is extremely important to this movement. Hell, part of the problem is that that they don't have a clearly identifiable label, and being able to name your enemy is half the battle. I use the term 'Critical Social Justice' but really there's not any standardized term. 'Woke' and 'CRT' are only just starting to catch on, but they're quite limited in scope.
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