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Notes -
A world without color under the rainbow
Well, it’s pride month (Grammarly suggests capitalizing
Pridehere...)! Again. I rolled out of bed last week to a saccharine salvo of big brand bullshit. That, and smug condescension from the women I know on Instagram “wishing homophobes an uncomfortable month”.When the gay marriage movement really kicked up steam in the early 00’s, I was always a bit perturbed by the use of a rainbow. I’ve always been a fetishist for color - my first attempts at building user interfaces somehow became unusable clown vomit because of it - and so a single group monopolizing literally every hue of light at the same time seemed like a bit much. But I was a good lefty-libertarian and didn’t complain.
I tried to drag this board into a conversation about cars. I won’t make that mistake again, but a point of discussion centered around all of them being way less colorful than they used to be.. If you take a look at a graph you can see that things really started getting “Super Fucking Lame” right about 2007. Don’t worry, the problem’s gotten worse: 78% of all cars sold today are a neutral color.
It wasn’t just vehicles, though. At almost the exact same time, Millennials began making everything grey..
Meanwhile, woke discourse has been (was?) on a tear in mainstream media institutions:
If you ask a politically correct LLM about why everything is lame, it will suggest that we’re this way because of “economic uncertainty” or social media. Others will say something vague like resale value.
If I know anything about anything, it’s that correlation is causation. I don’t think it’s a coincidence that a wave of rainbows and the unrelenting drumbeat of intersectionality has, in many ways, relied on the dilution of color everywhere else. How else can you shove it in the world’s face? A coffee shop already full of colorful whimsy would be burying v99.0 of the LGBTQIA+ flag. It’s only through the clash of it with the drab whites and browns of an espresso machine that a message can be sent. At least the latest revision inoculates itself against good taste pretty well. The clashing racial bars and two spirit circle make it hideous on its own.
The death of peak woke is… probably overestimated. But even my blackpill soul feels some sort of vibe shift. Dare I hope for color to make a comeback?
I'll argue (and have long argued) that it's something upstream; the direction of causality is pointing from a common source. There's a pretty wide variety of spheres where millenial-focused media is absolutely bright-colored, especially where designs and decisions come from the grassroots.
There are a lot of things to complain about in Helluva Boss (cw: lots of profanity, some sexual 'humour') or Brand New Animal, but they're not grey or even My Little Pony-pastel. Look at MMORPGs and going from the most conventional subscription model like FFXIV to the most gatcha-like Genshin they've only gotten brighter over the last decade even as they've increasingly targeted the same demographics. The furry fandom overwhelmingly favors bright and high-constrast to the point where there's a term for hitting it too hard and the bar is high (cw: extremely bad bad color selection). Even the artists who do focus on the greys have a lot more soul than corporate metis. Go into Blue Tribe heavy spaces, and the corporate grey laptops are spangled with every sticker cause celebre available.
But if you're putting tens or hundreds of thousands of dollars on the line, you paint your house grey. Nonconfrontational uber alles, in the most literal sense.
There's an optimistic story where the growth of spaces to be maximally yourself have lead to a cleaner division between the personal and the public (well, optimistic until you poke at it), and a pessimistic story where we just banned everything and ignored the consequences.
But I think there's a more cynical one: everything adds up to normal, and this is the local maxima.
Chalky, grey-ish pastels are a neutral 'chameleon' color that reflects and attenuate to whatever you put up against it. This allows for ease of decoration when it comes to styling a room without having to worry about extreme color scheme clashes - most people focus on these colors to allow for re-sell value in their houses.
Fun aside, when my parents had to re-paint their entire house for reasons, I was the one pushing my mother for more vibrant, intense colors as opposed to said chalky, grey pastels. She had developed a bad habit of constantly repainting rooms in a succession of ever-worsening colors.
Except for one room, which she never touched - the kitchen, which was done up in a warm, rich, pumpkin-like orange.
After a long spate of harassment(and more color samples than I will confess to - Lowes should have been giving me a commission, geeze), I finally convinced her to go with the richer, warmer colors, and she no longer repaints rooms.
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