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I see your point. In my defense, when I use a word like "normie", I am certainly not thinking of board game fans or hardcore Harry Potter enthusiasts. Many moons ago I was part of a friend group with whom I'd meet up and play board and TTRPG games, a group which included (pseudonyms obviously):
Most of whom were, if not Extremely, then certainly Very Online. If such a composition is in any way representative of the broader board game/TTRPG enthusiast community, at a glance we can see they are a highly selected subculture with values and expectations very different from the mainstream - "bisexual trans person who owns a twelve-sided die and knows what Chaotic Neutral means" is not my idea of a "normie". I've no doubt that wokeness is still ascendant therein and that one could face cancellation for neglecting to mouth woke platitudes in the board gaming community (likewise in video game design, YA literature, knitting circles etc.). But there was a period in the 2010s (peaking in summer 2020) where it really looked like the social rules governing those intensely woke subcultures had a good chance of becoming the social rules governing every Anglophone community (explicitly conservative subcultures like churches and gun clubs excepted). And based on the reaction to this ad, I do think that specific cultural moment has decisively passed. Mainstream spaces are no longer obligatorily woke; caveat emptor for subcultures, many of which are just as woke as ever (if not more so, in light of evaporative cooling).
In the Anglophone world, the "racial reckoning" of 2020 was so widespread and omnipresent that even numerous people who had been thitherto wholly ignorant of politics (esp. identity politics) got swept up in it: everyone was expected to post black squares on Instagram. I feel confident that a plurality of Americans would know who George Floyd is and what he's "famous" for; even though I'd say a plurality of Americans would know what Harry Potter is, I don't know if JK Rowling herself would have quite that level of name recognition, and even of those people who do know who she is, I assume she's known as the creator of Harry Potter first and for her political opinions a distant second, if at all. In point of fact, we already sort of knew that the "JK Rowling is a bigoted genocidal TERF, don't offer her any financial support" thing didn't really have teeth, outside of TRA and nerd circles: despite an attempted boycott mentioned prominently in its Wikipedia lede (which also goes out of its way to smear Rowling as an antisemite), Hogwarts Legacy was the best-selling video game of 2023 and has grossed over $1 billion in revenue. I very much doubt that this is a "knowingly buying Hogwarts Legacy to own the libs" situation: I suspect that the overwhelming majority of people who bought a copy of the game were wholly unaware that any attempted boycott even existed. If they had been told that there had been an attempted boycotting, I imagine a significant number would have assumed that it had been organised by the religious right, in protest of the Harry Potter franchise promoting witchcraft - they literally aren't aware of the "JK Rowling is a TERF" meme. When I talk about "normies", that's who I'm talking about.
The big mistake was announcing it on bluesky, the home of these sorts. Why would you do that? Announce it on twitter or tiktok or youtube or wherever normal people are.
You'd be surprised at how many people think that having an X account means you're financially supporting Nazism via ad revenue.
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