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The Sidney Sweeney commercial.
AKA, why nutpicking is not a valid defense. And probably hasn't been in a while.
The Sidney Sweeny "Good Jeans" commercial has gone viral as many here probably know. Of course, with a commercial featuring a conventionally attractive white woman making a double entendre about how she is hot and wears cool pants was sure to be. But, perhaps more than the merits of the original commercial, the backlash to the commercial has vaulted it into an even higher tier of virility than even the most optimistic American Eagle marketers could have projected.
Of course, it is being called fascist, eugenicist, white supremacist, dog-whistling, etc. So, just about everything normally happening on the internet. Right? Well, sure there is your token tic tok users making such accusations. The usual suspects like Salon.com immediately seized upon this narrative, along with someone who is apparently famous called Doja Cat. And MSNBC to complete the set of entities that pick up anything they can regarding online outrage.
But it doesn't stop there, what one would call mainstream, respectable, left of center publications went with it. The Times, Post, and ABC all threw their hats in the outrage ring. ABC especially went deep with Good Morning America bringing on an "expert" to rail against the ad as "Nazi Propaganda" (the host's words), "The American Eugenics Movement" and "White Supremacism" (the expert's words).
Where does this leave us? For me its another data point that the accusation of "nutpicking" whenever one of these woke controversies emerges is kinda a bad faith argument to make. People who see these things aren't nutpicking, they are being presented with a lot of nuts, often in prominent positions or positions of power. This particular controversy had me feeling sympathetic cringe on behalf of the reasonable center-leftists. But then I fisk that feeling and have to ask when they are actually going to police their crazies the way the right's mainstream does. Candace Owens employment status at the Daily Wire is terminated. Tucker Carlson's status at Fox is terminated. The guys who got fired at NPR and the NYT? For NPR its the guy who was saying they were too biased towards the left. For the Times, its the guys who let a Senator write a fairly bland Op-Ed about how to police riots.
As for the politicians, most have seemingly stayed away. I doubt many will answer any questions on this directly (Democrats I mean, obviously many Republicans have already made hay with yet another unforced error by the left's activist class). The reason is clear, they know the right answer, particularly for most general elections, is to laugh at the activists and "nuts" on things like this. But they cannot actually seem to bring themselves to actually express that in public. The nuts are their staffers and their boots on the ground and so it seems keeping them happy is more important than being able to say, "sometimes its just a cute girl making a pun". I don't know what the math on this actually is, but there it is. You are what you do, and this is no longer nutpicking, its mainstream. I dont know if nutpicking was ever valid, but I don't think it can reasonably be said to still be so for this category of things.
Unrelated, and yet somehow related: board game publisher CGE criticized for publishing a Harry Potter themed board game.
Specifically, some (though by no means all) well known game reviewers have declared they will stop publishing reviews of any CGE game, as a result of CGE publishing a Harry Potter themed version of "Codenames." This, on grounds that Rowling uses her money to
The organization in question, of course, does not phrase it that way, claiming instead to
In other words, Rowling says "I want to protect specifically female rights." Her critics must regard the protection of female rights as logically equivalent to transphobia; certainly they treat the statements as logically equivalent. This seems like a mistake to me; it seems to me pretty easy to imagine a society that both protects uniquely female rights and spaces and grants total legal protection and even subsidies to the gender nonconforming (indeed--for the most part, in practical terms we in the United States appear to live in approximately that society now).
CGE did publish a bit of an open-ended maybe-apology? The Bluesky userbase (should they rebrand as Bluehair?) seems about as mollified by that as the redditors in /r/boardgames, which is to say, not very. In fact the reddit thread is the first time I've actually encountered "no ethical consumption under capitalism" deployed unironically in the wild, to explain why it's cool to definitely not boycott major companies like HBO, or Lego, or Visa/Mastercard, etc. over Rowling connections, while insisting that it is a moral imperative to destroy this particular brand in response to a business connection to a woman who has dedicated her wealth to fighting for women's rights.
Now, @FtttG suggests below,
Fair enough, and the mainstream fandom of Harry Potter is clearly large enough that the game will sell well. But the board game community is often rather short on normies, and for some reason also quite high on drama, with "boycott this publisher" being a somewhat common refrain.
A Harry Potter boardgame is small potatoes compared to the Sweeney thing, but I offer it for comparison. It never fails to astonish me, the vitriol and frankly falsehood leveled against Rowling on this matter. Rowling is very much not anti-trans. She's totally down with people dressing, speaking, and acting however they want, to a degree that no sex or gender conservative would ever approve. All she wants is for sex-segregated women's spaces (restrooms, prisons, changing rooms, shelters) to remain sex-segregated for all the safety and comfort reasons that have always underwritten that segregation. This seems like a pretty minor heresy, given the larger Leftism to which she unquestionably subscribes.
But of course, it's often Freud's narcissism of small differences that really underwrites "outgroup" identification. And since Rowling is financially and culturally insulated from direct attack, it is only her smallest, most vulnerable business partners who get targeted by her critics. "No ethical consumption under capitalism" becomes the excuse for picking-and-choosing popular outrage for maximum strategic benefit. There's less friction to identifying with a viral movement if doing so bears only the strictly social cost of alienating anyone who disagrees. For the movement, alienating your friends and family who don't fall in line is a feature rather than a bug.
This is where I want to push back (only a little) on @FtttG's response. The Sweeney thing is just one especially notable case among many. Calls to boycott or "show the door" this or that person or product are a dime a dozen, a standard play in the political playbook. But every single one is both a trial balloon and a substantive nudge. The tide is not completely unrelenting, and has receded somewhat since Trump's re-election, but here we have a couple of stray waves lapping the shore, outrage peddlers beginning to nibble at the edges...
I see your point. In my defense, when I use a word like "normie", I am certainly not thinking of board game fans or hardcore Harry Potter enthusiasts. Many moons ago I was part of a friend group with whom I'd meet up and play board and TTRPG games, a group which included (pseudonyms obviously):
Most of whom were, if not Extremely, then certainly Very Online. If such a composition is in any way representative of the broader board game/TTRPG enthusiast community, at a glance we can see they are a highly selected subculture with values and expectations very different from the mainstream - "bisexual trans person who owns a twelve-sided die and knows what Chaotic Neutral means" is not my idea of a "normie". I've no doubt that wokeness is still ascendant therein and that one could face cancellation for neglecting to mouth woke platitudes in the board gaming community (likewise in video game design, YA literature, knitting circles etc.). But there was a period in the 2010s (peaking in summer 2020) where it really looked like the social rules governing those intensely woke subcultures had a good chance of becoming the social rules governing every Anglophone community (explicitly conservative subcultures like churches and gun clubs excepted). And based on the reaction to this ad, I do think that specific cultural moment has decisively passed. Mainstream spaces are no longer obligatorily woke; caveat emptor for subcultures, many of which are just as woke as ever (if not more so, in light of evaporative cooling).
In the Anglophone world, the "racial reckoning" of 2020 was so widespread and omnipresent that even numerous people who had been thitherto wholly ignorant of politics (esp. identity politics) got swept up in it: everyone was expected to post black squares on Instagram. I feel confident that a plurality of Americans would know who George Floyd is and what he's "famous" for; even though I'd say a plurality of Americans would know what Harry Potter is, I don't know if JK Rowling herself would have quite that level of name recognition, and even of those people who do know who she is, I assume she's known as the creator of Harry Potter first and for her political opinions a distant second, if at all. In point of fact, we already sort of knew that the "JK Rowling is a bigoted genocidal TERF, don't offer her any financial support" thing didn't really have teeth, outside of TRA and nerd circles: despite an attempted boycott mentioned prominently in its Wikipedia lede (which also goes out of its way to smear Rowling as an antisemite), Hogwarts Legacy was the best-selling video game of 2023 and has grossed over $1 billion in revenue. I very much doubt that this is a "knowingly buying Hogwarts Legacy to own the libs" situation: I suspect that the overwhelming majority of people who bought a copy of the game were wholly unaware that any attempted boycott even existed. If they had been told that there had been an attempted boycotting, I imagine a significant number would have assumed that it had been organised by the religious right, in protest of the Harry Potter franchise promoting witchcraft - they literally aren't aware of the "JK Rowling is a TERF" meme. When I talk about "normies", that's who I'm talking about.
The big mistake was announcing it on bluesky, the home of these sorts. Why would you do that? Announce it on twitter or tiktok or youtube or wherever normal people are.
You'd be surprised at how many people think that having an X account means you're financially supporting Nazism via ad revenue.
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