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The Sidney Sweeney commercial.
AKA, why nutpicking is not a valid defense. And probably hasn't been in a while.
The Sidney Sweeny "Good Jeans" commercial has gone viral as many here probably know. Of course, with a commercial featuring a conventionally attractive white woman making a double entendre about how she is hot and wears cool pants was sure to be. But, perhaps more than the merits of the original commercial, the backlash to the commercial has vaulted it into an even higher tier of virility than even the most optimistic American Eagle marketers could have projected.
Of course, it is being called fascist, eugenicist, white supremacist, dog-whistling, etc. So, just about everything normally happening on the internet. Right? Well, sure there is your token tic tok users making such accusations. The usual suspects like Salon.com immediately seized upon this narrative, along with someone who is apparently famous called Doja Cat. And MSNBC to complete the set of entities that pick up anything they can regarding online outrage.
But it doesn't stop there, what one would call mainstream, respectable, left of center publications went with it. The Times, Post, and ABC all threw their hats in the outrage ring. ABC especially went deep with Good Morning America bringing on an "expert" to rail against the ad as "Nazi Propaganda" (the host's words), "The American Eugenics Movement" and "White Supremacism" (the expert's words).
Where does this leave us? For me its another data point that the accusation of "nutpicking" whenever one of these woke controversies emerges is kinda a bad faith argument to make. People who see these things aren't nutpicking, they are being presented with a lot of nuts, often in prominent positions or positions of power. This particular controversy had me feeling sympathetic cringe on behalf of the reasonable center-leftists. But then I fisk that feeling and have to ask when they are actually going to police their crazies the way the right's mainstream does. Candace Owens employment status at the Daily Wire is terminated. Tucker Carlson's status at Fox is terminated. The guys who got fired at NPR and the NYT? For NPR its the guy who was saying they were too biased towards the left. For the Times, its the guys who let a Senator write a fairly bland Op-Ed about how to police riots.
As for the politicians, most have seemingly stayed away. I doubt many will answer any questions on this directly (Democrats I mean, obviously many Republicans have already made hay with yet another unforced error by the left's activist class). The reason is clear, they know the right answer, particularly for most general elections, is to laugh at the activists and "nuts" on things like this. But they cannot actually seem to bring themselves to actually express that in public. The nuts are their staffers and their boots on the ground and so it seems keeping them happy is more important than being able to say, "sometimes its just a cute girl making a pun". I don't know what the math on this actually is, but there it is. You are what you do, and this is no longer nutpicking, its mainstream. I dont know if nutpicking was ever valid, but I don't think it can reasonably be said to still be so for this category of things.
I have this half formed theory that woke is currently undergoing its own Failed Prophecy event. They expected diverse casts to improve movies and games and they are accumulating blunder after blunder, MCU is in shambles, dragonage and concord cancelled, etc... That big landmark study that said diversity is good for business has been found to have used manipulated data. Biden really turned out to be senile, they lost the US presidential election badly (they lost the popular vote!) and studies are coming out of denmark proving immigration to be net negative. Empirical reality caught up to their escatology.
It's normal than in this context people are going to peel off.
What this is going to mean long term remains to be seen, plenty of religions survive failed prophecies.
Yeah. I'd say it was a tactical error for them to go all in on "Diversity/Minority Representation is a good in and of itself" but I'd guess by their metric they were getting exactly what they wanted.
You promise studio heads "Swap out the redhead for a POC and make the main character gay, and throw in a sassy girlboss on the side, people will absolutely FLOCK to see this movie!" and then the show or movies gets rave reviews from the usual suspects, tons of social media hype and then... does mediocre to poorly upon release.
How's that go over?
Same for ad campaigns. "Don't put sexy folks, or even normal looking humans in your commercials, make sure the people check as many boxes as possible. Make sure all relationships depicted are interracial. This will both show how socially conscious you are AND drive a new customer base to you!"
And it just doesn't materialize. Worse still, oftentimes it torpedoes an otherwise established, popular brand (here's looking at you, Bud Light) for zero gain. I'm actually mad about what has happened to the Pixar brand.
Its not just empirical reality that caught up, profit-motive finally seems to have reasserted itself. If someone else is footing the bill you can afford to showcase luxury beliefs. But with the Quantitative Easing era over and the government is shutting off the money faucet, suddenly you have to think with your wallet.
Vast oversimplification, but yeah, after 5 solid years of unbridled acceleration into identity politic madness, can you point to ANY particular piece of media, or successful ad campaign, or memorable (in a positive way!) pop culture event that got published/released that had any lasting impact?
My honest recollection of popular songs, TV shows, movies, and books released over the past 5 years, its been almost nothing worth recounting or rewatching. The Dune films did win me over, but those weren't notable for being diverse, really. I hear that Andor is good. Better Call Saul is an excellent series.
As a fan of Andor, I would suggest that one of the reasons it got produced is that in some ways it checks all the appropriate boxes: There is a female character (more than one) in fairly big, plot-driving roles. The eponymous character is a man of Mexican heritage. In the show he, as a child, was adopted by a white woman (Petunia Dudley from the Harry Potter films, amusingly) whose own husband was a black man (who has only a very small role before he is basically written out of the storyline.) There is a lesbian couple. An Indian woman who is also an assassin. Many, many of the progressive boxes are ticked--but not at the expense of a story. And that story, which drives two seasons, is compelling. White men are not all seen as bumbling, or evil, or both (though there are both bumbling and evil white men in the show.) One of the most complex characters is, arguably throughout his whole character arc, a white dude whose story is so believable it could be a documentary. You don't have 115 lb. females flipping 250 lb. men through plate glass windows, though true enough the cast is quite diverse.
Yet it works. (At least for me.) Seen from one perspective, the rebellion against the Empire (what drove the first films in 1977) can now be seen as "Le Resistance" à la the Force Awakens trilogy. The Empire is Trumpism. But this is a facile reading. Big government of any sort (including one run by democrats) can just as easily be substituted for the Empire. I know people on both sides of the political spectrum who like the series, both having very different reads on it. And this is what filmed entertainment (it's not a film, after all, it's a TV series) should be. Political, sure, but not propagandistic. The moral messages are complex. Nothing is a clear cut-out for current events unless you really, really stretch. Yes the show does present some behavior some might find grating as unquestionably normal (pre-marital sex, etc.) But it does have a moral core, which I mean in the John Gardner sense.
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