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I'm not sure how Sidney Sweeney became an icon of traditional/conventional beauty as a rebellion against the "woke"/progressive/SocJus idea of "traditional beauty standards are bigoted and oppressive." She seems like a decent-sized Hollywood star but not particularly big, and in terms of her physical features, she's definitely very attractive, but not in a way that would stand out compared to other Hollywood actresses known for their beauty or some popular Instagram model. As far as I can tell, she hasn't made any particular political or ideological statements, and she hasn't leaned into her sex appeal any more than the typical Hollywood actress would be expected to, at least until her recent promotion of that soap that was made with her bath water, which I have to believe was inspired by some female Twitch streamer selling her actual bath water like half a decade ago.
Yet, a couple years ago, I started hearing her name constantly as critics' go-to example of a conventionally attractive actress that contrasted against the looks of the types of women that "woke" creators liked to put in their films/TV shows. And even Hanania explicitly wrote about her boobs as a symbol against "wokeness" or whatever. She just seemed to come out of nowhere.
Perhaps it's just that I'm not in touch with the media she's famous for (I still haven't seen her act in anything), and she is bigger than I thought she was. And when I try to think of other famous conventionally attractive young Hollywood actresses with blonde hair and big boobs, I'm drawing a blank, so maybe she really is the best choice for that icon.
In any case, I'm happy for her that she seems to be doing a pretty good job of monetizing her sex appeal, with that soap and also with this controversial ad. Honestly, that Washington Post or ABC would join the likes of Salon in problematizing the ad is unsurprising and is probably just the new normal; as others have mentioned, "woke" isn't in decline, it's entrenched, so much so that it's become the water we're swimming in.
She's the current it-girl, and it's been a little while since one was blonde and non-apologetic about being herself. At least that's my sense; I don't follow acting particularly closely.
That may well be a significant factor- relative political silence codes as conservative (ish) in a field overflowing with people eager to make unnecessary statements. Plus she does MMA and restored a vintage Bronco.
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Sweeney stands out because she is voluptuous instead of reserved, and has doe eyes instead of an intense, piercing gaze. That latter part is the more important bit. She's the rare Hollywood woman who men look at and assume she wouldn't be a massive bitch in the unlikely event that they ever managed to get her romantic attention.
I don't really know anything about her but I finally watched some of these ads. Goddamn. This is spot on. She's not like, supermodel hot but she does come across as extremely approachable and fun to be around which makes it 10/10.
My favorite one is this ASMR(!) version: https://youtube.com/watch?v=g3jeFzrFllM?si=0H7zCswwtKLSLfPT
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Maybe large, natural breasts are conservative now?
In a similar spirit to conservatives being liberals 20 years behind, the morphing from tits-and-beer liberalism (RIP) to barstool conservatism- yes.
Now resisting to do another dive through the Kontext archive. Some good commentary in there before he (probably) got that brain tumor.
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Only insofar as 'conservative' hides 'what men want', and only then insofar as 'what men want' is more acceptable than it was 5-10 years ago.
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I think it started with her wholesome(-seeming, I didn't see it) "Anyone But You" movie from yea, a couple years ago. Like an Abercrombie & Fitch couple starring.
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