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Culture War Roundup for the week of December 12, 2022

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Google, the most influential and powerful search engine in America, which most Americans use when searching for product information, released a propaganda music video advising everyone to only buy from black people. Buy what, only from black people? Everything. During a specific day as a kind of protest? No, every single day of the year. This follows Google’s decision to artificially boost black-owned businesses on their Maps app, giving these businesses a special eye-catching symbol.

Buying All Black - Ludacris feat. Flo Milli (A Google #BlackOwnedFriday Anthem)

“It’s time to buy black. All day, every day. Choose black 24/7, 365.

The music video goes on to tell the audience to “buy black” thirty times, while the Google-funded music video showcases individuals searching for black-owned businesses of every variety, from restaurants to salons.

I for one, am less than enthusiastic about the hegemonic consumer search engine producing propaganda advising consumers to never shop at a white-owned business. I’m less concerned with the music video, which received 15 million impressions on YouTube alone (a Google product), than with the underlying sentiment that clearly permeates through the business. I’m afraid of what Google is doing behind the scenes in terms of showing services, and whether they are going to artificially reduce exposure to a business owned by the ancestor of an Irish slave, in favor of a wealthy and privileged Nigerian immigrant whose ancestors owned many slaves.

Ironically, highlighting black owned businesses also makes it easy for racists to avoid black owned businesses.

"I've been saying we need this feature for years. Google: please flag the homos next."

-David Duke