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Culture War Roundup for the week of August 25, 2025

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As a little bit of a palate cleanser for the Annunciation shooting and Scotland All Female Braveheart Remake children-with-knives fracas, I thought we could talk about the financial state of internet whoredom:

Matthew Ball Xwitter Thread on OnlyFans Financials

(Mod question: If linking to a Xwitter thread, are there any standard operating procedures considering some people don't have it?)


Big 3 Takeaways:

  • Subscription revenue is down, but transactional revenue is up 95%. This means that OF "creators" are making their money, now, on actually bartering pseduo-social-sexual relationships with buyers. You can't just blast out nudes and collect rent, you have to engage with the audience. This, to me, seems like an actually defensible moat vis-a-vis AI OF alternatives.
  • Gross creator revenue surpasses the total league payroll of ALL SPORTS LEAGUES EXCEPT THE NFL. Culture War angle: The market value of female sexuality is greater than everything except the most intensively financialized male performance sport.
  • One creator (read: one single internet girl) has certified gross earnings in 2024 of $82 million. This puts her at the same level as the highest paid pro athletes, the managers of the largest hedge funds, banks, and private equity firms. The only people out earning her are founder-shareholders of giant public behemoths (Zuckerburg etc.) and this is through wealth appreciation rather than "straight cash homie!" income.

What actually got me to take the time to write this up was seeing this article on sports betting.

Sports betting, OnlyFans (etc.), and addiction level of marijuana use are, to me, the three horsemen of tolerated social degeneration. That these all disproportionately impact (there, I said it!) young males is all the more revealing -- society is still okay with disposing the disposables and is now more than happy to turn it into a multi-billion dollar industry.

Gross creator revenue surpasses the total league payroll of ALL SPORTS LEAGUES EXCEPT THE NFL.

Yes but there’s 2 million OnlyFans content creators and about 600 pro basketball players. The combined total salary of every minimum wage fast food employee in America far outstrips NFL salaries too, but that’s just because there’s so many more fry cooks than pro football players.

It might be a bit more fair to include minor league and semi-pro teams, but the number is probably still small unless you somehow counted college (and maybe high school) athletes. That would also bump the revenue to compare with somewhat.

Pro sports salaries are, like OF revenue, very unevenly distributed.

AFAIK minor league baseball players do get paid, but in other sports you either make it into the pros or you fund your hobby by coaching with no in between.

Out of curiosity:

Triple-A players earning the most, around $35,800 annually in 2024, while Rookie-level players earn less, approximately $19,800.

Ouch. Very unevenly distributed indeed. The lower end is just over full time federal minimum wage and way under my state's minimum wage.

It's not great, though as I understand it it's better than it sounds because the organization picks up a lot of your living expenses.

I know someone whose husband bounced between the minors and majors for a few years and it was brutal. It was essentially a full time hobby where she was having to support both of them. And he spent most of their first couple years of marriage on the road in shitty motels while she was at school/working. It was only sustainable because they knew he only had a few years in him and had a degree to fall back on once they actually wanted to buy a house and have kids. She was willing to accept a few years of him chasing his dream, but only because they both knew it wouldn't be long term.

Which specific leagues do you mean? "The majors" in baseball means MLB, full stop (it's right in the name!), and that is decidedly not the lifestyle you're describing. Even a guy who's only in the majors for about two weeks a season and playing minor pro the rest of the time, making league minimum in the majors but not necessarily the minors, would pull down north of $100,000 a season (nearly half of it for the stints in the majors), plus a lot of all-expenses-paid travel involving good hotels and catering. So I assume you must mean something different from what you said.