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Culture War Roundup for the week of August 25, 2025

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Imgur (WP) is an image/video/meme sharing board from ca 2010. Its heyday was before reddit introduced native image hosting in 2016.

Browsing imgur has been a somewhat guilty pleasure of mine. Compared to bigger social media platforms, what I really like about it is that imgur does not optimize for maximizing the time I engage with it. While Tiktok would happily provide you with videos most likely to make you stay on the app until you died of thirst, with imgur, you can spend half an hour a day scrolling through the trending (i.e. upvoted) images. If you want to waste more time, you can scroll through the feed of user submissions, but eventually you will just hit the end of that feed.

Like most internet platforms, the people who upvote images on imgur are leaning broadly left. Trans-friendly, Trump-bashing (plenty of it rather stupid, like "Trump is a pedophile"), but a lot of the content is plain unpolitical, like videos of machines producing wire fences or cats behaving in ways humans tend to find funny.

A few days ago, imgur managed to piss off most of the people voting on images. I think they broke notifications, and the parent company medialabs had fired most of the staff and replaced them with AI.

For a day, imgur was full of a photoshopped image of John Oliver giving medialabs the finger and saying "fuck you, business daddy". More recently, people would post/upvote images which either were completely black or would contain NSFW content such as boobs, with the idea that advertisers would not like that.

Compare to the Reddit API restriction protests of 2023, and the demise of freenode in 2021.

I think one difference is that Reddit has more of a moat than imgur, though. For one thing, the software stack to run reddit seems rather less trivial to replace (though rDrama works well enough for themotte). And the reddit communities are organized into different subreddits, which makes moving them a coordination problem. By contrast, a lot of content on imgur is copied from other social media platforms by users, so reposting it on another site would be trivial.

I would expect Imgur is used something like 95% (if not more) as a regular image hosting site and 5% as an actual social media site and thus expect nothing meaningful to happen. How many people even know that it has a social media element to begin with? I doubt there's that many, if they want an image based social media there's already Pinterest and Instagram.

How many people even know that it has a social media element to begin with?

In the last few years, imgur made it increasingly difficult to share a bare image link. They redirect you to their full site whenever possible, and the "social" features are quite prominent. It's hard to miss.

This change corresponds with my decreased use of the site. The user base is... "Opinionated" and "passionate" would be charitable terms. Wishing death by starvation on me and people like me was popular for a while.