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Is wokeness really retreating from nerd culture? The political winds may be shifting in the west, but our cultural institutions are still run by woke activists.
Tomb Raider Catalyst looks "safe horny", the new Star Wars game is apparently another female lead.
Witcher 4 is going all in on feminism vs patriarchy, which was already a central theme in the previous titles and books (conveniently ignored by nostalgic "chuds").
Expedition 33 is touted as an industry rebel and yet, suspiciously, it sold 2 million copies in 2 weeks, was hyped up across games journalism, astroturfed online AND locked in a Hollywood film deal before it even launched.... all the makings of an industry plant, funded by an "indie publisher" with a paltry $120M investment from Netease, by a studio of teams and partners from diverse backgrounds, cultures and perspectives, that "suddenly" went woke with the sequel like the bait and switch Sony catalogues.
Where Winds Meet's character creation gives you "body types" in English, but the Chinese version says male and female.
Kingdom Come Deliverance 2 was going to be the chud GOTY made by a pro-GG studio lead, yet it pinkwashes its two male leads and crowbarred an ahistorical Malian man into the main campaign.
GTA 6 is already putting the female lead front and centre, while the male lead looks like the sub. His writing and appearance is oriented to the female gaze, he looks like a billboard model unlike the "average looking" male leads of previous titles.
There's been a concerted effort to create a female fandom for all the male oriented IPs to expand their TAM, especially in gaming where the average budgets keep ballooning every year. The rationale is that male gamers (existing fandom) will remain loyal to the IP and get incalculated into feminism. But females need to be interested. So do away with the fratboy culture! Let HR screen the environment, kick out the milquetoast Gen X techbros and onboard woke millennial women. Accommodate all of their favourite social justice causes (BLM, LGBTQ). Fight the male gaze!
But men consistently remain gaming's biggest consumers. Despite the marketing push for the female leads in RPGs like AC Odyssey, Mass Effect and Cyberpunk heavily pushing the female leads into the marketing, the actual buyer demographic heavily prefer the male lead in all the games. Yet, people's tolerance levels keep going up as games get increasingly woke. In other words, some "tepidly woke" themes are ok because even "beloved classics" like Cyberpunk featured LGBT themes. Anti woke influencers and "trusted friends" promise up and down that condescending Malian and ahistorical synagogue in 15th century Bohemia was totally a creative decision, not ideological corruption. In 20 years, they'll be telling us that black Samurai lead in Japan is also perfectly acceptable.
The structural nature of the industry and investors expectations necessitates an indefinitely expanding fanbase. And the so called anti-wokes silently gaslight themselves so studios realised they can just make them happy by grifting away like Daniel Vavra.
In fact, I believe wokeness had its antecedents decades ago. I'm watching Star Trek DS9 right now. And when it's good, which is far from always, it's not good because it's racially diverse. If Sisko was white, it would not make the show any worse. In fact it would probably save you from bad preachy episodes like "Far Beyond The Stars". Set aside the nostalgia and compare it to the "woke" standards of the time, the "woke" creators of yesteryear fully back the "woke" creators of today.
We might be at least 40 years too late to expect a return to form (whatever that is). Maybe we'll simply just live with it like an amputated limb, occasionally recalling the good old times.
PS: Apologies if my post reads like a brain dump, I'm returning to TheMotte after a long hiatus.
What the woke in charge (brilliantly parodied with - put a chick in it and make it gay) don't understand is that execution matter. Problem is not that we have female leads, but that we don't have another Kate Archer or Bayonetta. Not that we have gay characters, but that we don't have Zevran or Leliana. Hades both 1 and 2 are woke as fuck and nobody cares. The problem is not that we have black lead assasins creed in japan. Problem is that the game is shit. And so on. No one wants ugly women - except the ugly women in charge of the projects.
These aren't disconnected phenomena, though: the reason people who suck at making games are in charge of making games is because they are there on woke credentials, making content you're supposed to be morally obligated to say you like.
You see a similar phenomena with Christian media. It's typically poor quality and watched by few because the people in charge of making it aren't there because they're good at their jobs; they're there because of their ideological commitment.
In both cases, the root of the problem is it's socially unacceptable to boot someone who is simply bad at their job for being bad at their job. You have to respect their moral commitment over their competence.
It's the same in politics, too. Bring your country to its knees with wasteful spending and idiotic policy? Not an issue worthy of dismissal. But touch someone's butt once in a bar in the '80s? Now that's the sort of person we cannot tolerate being in charge of anything important!
Obviously, that's why Trudeau was kicked out of office for wearing blackface and for groping a reporter.
It's all who/whom.
Trudeau wasn't kicked out for the same reason Trump wasn't for so many things: he was ultimately answerable to the public.
Most cancellations would probably be short circuited if there was a public vote on them.
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It's not really kto/kogo, it's more that when those who really run the show decide you need to go, these sorts of accusations magically become headshots instead of ricochets.
When the people actually running the show want you in power, you can be all over the Epstein files and nobody cares (or, rather, their caring is meaningless).
My point is just that nobody's ever removed for doing a terrible job. There's always a moral justification. The moral justification isn't the actual reason, of course: it's the pretense.
Fair enough, I'd agree with that.
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There's a small faction that just dislikes the mere possibility, even in good games, often to completely inconsistent ends. It's funny that they end up the dark mirror to Saarkesian complaining about Bayonetta's lollypops without recognizing how much that parodied a Devil May Cry protagonist, but they still real. But they're also a small, if vocal, minority-of-a-minority.
A decent game buys a lot of patience. Hell, even games that are bad, but at least have some signs of passion going into them, get a lot of forbearance (example gratia: rayon spelled out that Palworld does Type 1 / Type 2 bodies, and no one cared).
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