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In the latest update on AI slop, Ars Technica, a once reputable publication of over 25 years, has accidentally published a fake AI written article, complete with fake quotes. Unlike the fake story shared by Nate Silver earlier, which was published on a grifter's glorified blog, and somehow syndicated into Yahoo news, this story was actually published by a "real" media company under its own label. To be fair, the ars article bears few of the obvious hallmarks of AI writing, and it also gets a passing score by most AI detectors. I suspect the authors may have lazily asked AI to create a point by point skeleton for the article, then humanly written the words themselves that appeared on the page (excluding the hallucinated fake quotes of course). Fortunately, the article was taken down quickly, but the editors have so far refused to disclaim the use of AI, amd instead are hiding behind the misquotes as a reason to take the article down. It remains to be seen whether or not the use of AI slop was actually a rouge writer violating the policy, or someone using AI as directed by management but just skimping on the checking its answers part.
In other news, Malewarebytes has joined the ranks of Cloudflare and Lenovo as multi-billion dollar multinationational corporations that decided it's necessary to each publish a library of absolutely worthless AI slop, masquerading without disclosure as legitimate content. These zero effort AI takes are ... well ... zero effort, and provide zero added value to society by being published. I have no idea if Malewarebytes is a good company, but it's certainly a real company, with offices around the globe and enterprise contracts with many fortune 500 companies. These are all companies with sales and marketing teams in the dozens or hundreds of people, and likely multiple layers of approval to do anything new, yet they decided that zero effort AI slop takes are perfectly in line with their brand and reputation. There's clearly some kind of incentives (likely mostly SEO) for real companies to publish loads and loads of fake content on their websites, tangentially or not at all related to their actual business, which is extremely unfortunate because it's a waste of time for anyone who happens across this fake content, and even a waste of time for the slopmeister who has to click the button to generate 10 million words of fake content.
I'm going to piggy back on this with two things I've seen in the last week.
The first is highly personal. My employer does annual security training, with a focus around phishing attacks. The training this year used AI-generated video that was really off-putting. The actors were "realistic", but there was an uncanny wax-like quality to their skin, and their movements weren't quite correct for human baseline. Almost everyone on my team noticed it, and it casually came up in a meeting where my boss's boss was attending. The first words out of his mouth after that was "wait, there was AI?". We all sat there silently for a few seconds. It was clear that he absolutely did not perceive that the content was AI-generated. Despite the odd, inhuman quality, he didn't even peg it as animated. It made me wonder if there's some fundamental disconnect between my brain and the brains of upper management that makes the technology entirely different for them. As a model-train American, I can't discount it, but goddamn was it weird to see in action.
The second is Something Big Is Happening, the viral post that has been storming through the pro and anti AI ranks for a few days now.
The piece itself is a tour de force demonstration of how to stoke fear and uncertainty. It essentially outlines a maximal view of the AI Jobpocalypse that many fear, written with the flat certainty of a native LinkedIn citizen.
Clearly, the only solution to being obsoleted by AI is to use as much AI as possible in the meantime, as curated by the author.
This is interesting to me for a couple of reasons. For one, it's gone pretty viral - 80 million views is a lot, and I don't know if this guy caught th zeitgeist in the way he intended. It seems like he was trying to stoke fear, but especially among my younger acquaintances, it seems like more than anything he's managed to stoke anger - a "wood and nails are cheap, AI can't build crucifixes and you don't have functioning murder drones yet" kind of way.
The second reason that it caught my attention is because the name tickled something in the back of my mind, and I didn't want to post about it until I could figure out what it was. I found the answer this morning.
I thought that name looked familiar
I'm pretty conflicted on all of this. It sure seems like the technology has real potential and real applications, but by God does it feel like every single person involved is a sociopathic narcissist who gets off on conning the rubes.
As an academic who has been writing about technology for decades, I honestly feel angry about the sudden appearance of thousands upon thousands of apparent "experts" with papers, books, conference invitations, national news interviews, &c... who clearly have been thinking about AI for like five fucking minutes. It's basically impossible to express that in a way that doesn't sound like sour grapes (at best), but in most cases it's just an extension of the same grift they've been running for years, only with more money spent on Anthropic subscription fees. The truth is, good, meaningful, lasting work still takes a lot more time (and, realistically, a lot less money) than anyone seems willing to admit.
The tech is super cool. It's fun to be able to get incredibly detailed images whipped up from a prompt. I get the impression that coding can happen a lot faster now, in many contexts. But the gold rush is on, and a lot of people who missed getting in on the ground floor of crypto or the Web are desperate not to miss this elevator to obscene fortune. So it's probably inevitable that the grifters and narcissists are out in force.
Academics are boring nerds who (usually) understand the serious dangers of the beautiful radioactive lake everyone is excited about, while the moron brigade is the dipshit nerd that wants to bellyflop onto the shiny new rainbow lake for likes and calls the academics pussies for not having any excitement.
I have seen many many cycles of technology promises fail to breach the messy barrier between screen and meat. All these fuckwits promising real world transformative opportunities miss how real world people fucking work in the first place. People don't use their company acquired specific AI thats been lobotomized into legally compliant ineffectiveness, they use existing tools for basic bitch work then go to microsoft word.
The fuckwit brigade shills AI because they're grifting morons, but the academics also fail to communicate the problems in understandable real human terms. If neither side speaks relatably to normies, at least the tiktok of the dipshit screaming in pain when he lands face first into the arsenic mine pit is funny. Better if we all were in the background encouraging him precisely because we want him to get hurt.
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