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Culture War Roundup for the week of June 8, 2026

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Alright, lets talk about the LEGOs.

In case you have been living under a rock, here's the story so far:

  • Elderly man has $200,000 LEGO Star Wars collection.

  • Elderly man enters into a consignment agreement with the local Bricks and Minifigs franchise.

  • Said franchise undergoes a messy ownership change mediated by Bricks and Minifigs corporate. The new owners stop honoring the previous consignment agreement and refuse to give the LEGOs back.

  • Elderly man's son gets the runaround trying to get his father's LEGOs back. Corporate tells him to deal with the franchise owner. The franchise tells him to deal with corporate.

  • Frustrated, the elderly man's son turns to YouTuber Reckless Ben. The resulting video goes viral.

  • The situation escalates into a wild goose chase as Reckless Ben attempts to serve legal process onto the store owners, aggravated by encounters with the suspiciously hostile American Fork, Utah police department (oh yeah, both the new franchise owners and the Bricks and Minifigs CEO are Mormon)

All of this is complicated by the fact that Reckless Ben is, well, reckless. He wears hidden spy cameras. He uses false pretenses to get into situations and locations. At one point he gets arrested for stalking. Despite this, it's hard not to root for him. He seems to have the franchise owners dead to rights for conversion (aka stealing), and Bricks and Minifigs corporate seems at best lackadasical that one of their franchises is defrauding counterparties, and at worst complicit.

I don't see how Bricks and Minifigs survives this as a company. This story is everywhere and nobody is on their side. This is not a particularly lucrative buisiness to begin with, and right now their name is mud. They did, finally, two weeks later, sort of admit that they were wrong and that Brian will get his LEGOs back. It's been radio silence from the principles since that last message went out. I would be surprised if we've heard the end of this saga.

LEGOs

Obligatory note that "LEGO" is not supposed to be pluralized

Proper Use of the LEGO Trademark on a Web Site

If the LEGO trademark is used at all, it should always be used as an adjective, not as a noun. For example, say "MODELS BUILT OF LEGO BRICKS". Never say "MODELS BUILT OF LEGOs". Also, the trademark should appear in the same typeface as the surrounding text and should not be isolated or set apart from the surrounding text. In other words, the trademarks should not be emphasized or highlighted. Finally, the LEGO trademark should always appear with a ® symbol each time it is used.

Not only am I going to continue calling them Legos but also I'm going to call other plastic brick toys lego as well, in a fully generic way. Screw lego and their trademark.