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'His legacy is cringe': how Charlie Kirk became a meme among the young – even his supporters
It is gratifying, though unsurprising, that Kirk's death did not kick off a wave of revenge killings and mass violence, as fedposters fervently predicted. Regardless of what the Guardian's experts say, it was reasonable to deploy cancel culture against the most gleeful celebrators of Kirk's death. Killing people you disagree with in a democracy is bad, and celebrating it shouldn't be accepted. But the right clearly pushed their chips in too far trying to martyrize the guy and now his legacy is incomprehensible memes that have nothing to do with his life or message. Turning Point was always aimed at zoomers, and their verdict is in. There are probably a bunch of them who don't realize Kirk was a real person. And the less said about Erika the better.
As a side note, there are a whole bunch of retarded conspiracy theories around his death, because we can't accept that a guy could just be shot by a lone nut despite multiple videos. Even JD Vance isn't immune.
The Right does not know how to do martyrdom culture. It’s sad because Kirk could have been a great conservative martyr. But we just don’t know how, apparently. We lost the technology. The, the spirit of a martyr should be carried through reverent rituals and heart-moving music. They tried to carry it with pyrotechnic displays, a colorful widow in too much makeup, really silly events, etc. Just terrible. Tasteless and senseless. You needed a song like Horst Wessel Lied that could be sung in a mass gathering under reddish hued lighting. You needed dedicated photographers to only present the experiences in the most powerful frame. You needed to associate his death with weeping women. George Floyd was effectively martyrized because the Public consumed his image intermediated by emotional actors (TV anchors), saddened women replaying his death, and cool people telling you to join them in a march. But the Left immediately de-martyred him through a face-swapping meme and the intentionally humorous “we are Charlie Kirk” anthem. Just plain social engineering that the right can’t compete with.
Horst Wessel was killed by members of an organised Communist paramilitary. That is an easy martyrdom story (although Christianity doesn't count soldiers who die due to enemy action as martyrs, so by the Christian rules he wasn't one).
The Republicans failed to make the martyrdom thing work because they didn't convince anyone outside their own filter bubble that Kirk was a victim of organised left-wing political violence. It isn't clear to me whether this is because he obviously wasn't, or if it is because they overreached in the aftermath of his death by trying to claim that school librarians and HR ladies shitposting was political violence.
It's undoubtedly more accurate to say that he was a victim of a self-radicalizing cultural milieu that normalizes leftist political executions.
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