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Notes -
One of the lesser-talked about aspects of the World Cup is the forced stadium rebrandings due to FIFA's unwillingness to allow reference to any corporate names that aren't official FIFA sponsors. In many cases, this just involved covering up signage around the stadium, although some cases were more extreme.
For anyone who works in or around this industry, is this commonly-accepted practice for anyone outside of FIFA? I can't imagine spending millions of dollars on a stadium sponsorship, and being too pleased with having all my branding covered. While I'm sure there was some sort of contractual fine print that allowed for this, I'd still be pissed.
It also led me to wonder: could this be extended to other sectors of the economy? Say, Google Maps decides not to reference any corporate sponsorships that don't do enough AdWords business, or channel 5 news blurs out corporate logos unless they pony up. Seems like you could quickly fracture the entire landscape of corporate sponsorships.
This drove me nuts because it isn't "Levi Santa Clara Stadium", its just "Levi Stadium" so the rebranding confused me. To the extent which it matters, but for things like trying to figure out when traffic might go nuts it was a minor annoyance for me until I figured out what was going on.
For me, thé confusion was ‘Dallas stadium’ as opposed to ‘cowboys stadium’(or ‘Jerry world’ as most people call it). Nobody used ATT stadium in casual reference.
I still think NYNJ was the most hilarious.
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