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Culture War Roundup for the week of April 3, 2023

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I was reading this article about Amazon Prime's streaming service:

https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/

Mostly it's not particularly culture war related, talking about how the executives are blowing huge amounts of money on niche shows that don't bring in enough viewers to justify their costs, or paying big salaries to writers and directors that don't end up producing much.

But this part made me chuckle:

Another complaint is that Sanders relies heavily on feedback from focus groups, which tend to favor broad and less inclusive programming. Several Amazon insiders say the reliance on testing and data led to a clash late last summer, when an Amazon executive said in a marketing meeting for the series A League of Their Own that data showed audiences found queer stories off-putting and suggested downplaying those themes in materials promoting the show. Series co-creator Will Graham became greatly concerned about bias built into Amazon’s system for evaluating shows, which multiple sources say often ranked broad series featuring straight, white male leads above all others. One executive calls A League of Their Own “a proxy for how diverse and inclusive shows are treated.”

Graham launched into an interrogation of the system, questioning multiple executives about it. Amazon took the issue seriously and dropped the system of ranking shows based on audience scores. Insiders cite this show as one that Sanders did passionately support, but for months after it dropped, there was no word on whether it would be renewed. Ultimately, Amazon agreed to a four-episode second and final season. Still, several Amazon veterans believe the system remains too dependent on those same test scores. “All this perpetuation of white guys with guns — it’s a self-fulfilling prophecy,” says one. And another: “Relying on data is soul crushing … There’s never, ‘I know the testing wasn’t that great, but I believe in this.'” Graham declined to comment.

I've seen people argue that big companies aren't ideologically woke, they're just doing it for good publicity with the ultimate goal of making money. I think if that was true then Amazon would tell their producers and directors to make the type of content that people want to see: white men with guns (apparently). And if they didn't want to get on board they should take a hike. That's what a company that wants to make money would do. Instead they're trying to change their audience's preferences which is a much harder and less profitable job.

What I find funny is it's almost certainly the "action" part of that formula that provides 90% of the appeal. I think that writers rooms are way to the left of the median American on values. The median American is still basically heterosexual, pro-family, pro-achievement, pro-justice, and generally in alignment with what we might call Western virtues, which cash out by starting as Aristotle described - courage, temperance, liberality, magnificence, magnanimity, ambition, patience, friendliness, truthfulness, wit, modesty, and justice - and probably add some Nietzchean virtues on top of that: health, strength, and a will to power.

Make your show about a protagonist of any color that strives to achieve those virtues and you have a pretty solid foundation. What people are mostly not enjoying are shows that attack these virtues or celebrate vice. People do not enjoy the anti-social, the self-destructive, the celebration of weakness or bitterness or mediocrity. They generally don't sympathize with losers and incompetence.

I think this also explains the perennial unpopularity of Christian media even during periods when the vast majority of people consider themselves Christians. For many, their Christianity is a moral counterweight to the ancient virtues they actually implicitly believe in.

I think the explanation is a little more prosaic. Explicitly Woke and explicitly Christian both tend to suffer from the same defect as any ideological fiction: being sanctimonious and preachy, with quality taking a back seat to message. This means the finished product tends to not be very good and unlike more subtly written material it is hard to get past themes you don't like (or, indeed, achieve basic audience buy-in to begin with).

There's also probably an argument that the association flows backwards - if something is good, we downplay its ideological content. Stuff like Ben-Hur and Prince of Egypt are pretty well regarded.

I've certainly noticed that "woke" pieces of media that have action in them tend to be mediocre at best in terms of the action, though I never connected it to the idea that action films/TV shows implicitly have that sort of right-wing philosophical worldview. What stood out to me mostly was just how awful and disconnected from reality the choreography tends to be, with fights not showing the basic intent that's present in each and every blow that's thrown, or with physics breaking suspension of disbelief far beyond what's expected of an action film. Amazon's own Rings of Power which famously easily had enough of a budget to film top quality fight scenes, suffered from this according to clips I saw, and so did The Matrix: Resurrections and even the older arguably minimally "woke" film Wonder Woman. I just figured that if the creators considered the messaging a priority, they let other aspects falter such as hiring someone who understands how to put together a good action scene, but now I also wonder if there's some sort of subconscious distaste for action scenes that caused an intentional sabotage of those scenes.

What I find funny is it's almost certainly the "action" part of that formula that provides 90% of the appeal.

Yes, but the showrunners are mostly constitutionally incapable of doing an action show with "diverse" characters that doesn't try to shove the diversity in your face. And it's harder to do with female, homosexual or trans characters than with race because that sort of action is part of the formula also.