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I've been on the record in the past stating that most Right Wing consumer boycotts will not be effective, either due to lack of follow through on the part of conservative consumers or because many corporations lack a conservatively oriented base of talent to run their businesses. I was under the impression that the recent Bud Light trans kerfuffle would be similar. As one tweet put it, "Kid Rock makes music for people who know how to steal catalytic converters;" and the ad itself was so obscure that I never would have heard of it without the internet megaphone around it. (Despite being exposed to an unfortunate degree of Bud Light content through sports broadcasts etc) If the boycott ever got off the ground, no way it would have stamina. A couple suits would be fired, but six months from now people will still drink Bud Light.
Well so far, it looks like I was wrong, The WSJ reports. {Link may be paywalled, I read it in print, I can send you a scan of it if you need it} Major points:
-- Bud light's weekly sales have dropped 21% compared to last year since April 1, on a steady downward trajectory. Coors and Miller's light offerings have gained 20% during that time. This near perfect replacement (IDK how much other light beer brands matter here) indicates that one of the early criticisms of a potential boycott, that drinkers would replace bud light with another AB INbev corporate product, was wrong. Miller-Coors is a different company, even if it is another giant corporate brewer and not my preferred local choice of Yuengling. Other AB products are dropping sales as well, even those with very separate marketing like Michelob and Busch Light. 20% sales drop for Bud Light has a huge effect on the US beer market. Bud light accounted for as much as 17% of total unit sales of beer in America. If the "Right wing boycott" can bring down Bud Light, damn, these guys are loaded for bear. That is a pop culture, business, and media juggernaut, that is the best selling product of the biggest brewer. If touching trans issues in a mild way can bring sales down 20% in one go, for any brand, that will change the game.
-- What I thought was a weakness of the Bud Light Boycott (that essentially no one was going to see the ad organically), has turned out to be its strength. Similar dynamic to how very clearly bad police shootings cause less controversy than police shootings that really weren't that bad. The WSJ states that: "[M]any people, including bar and store owners, wrongly came to believe that Ms. Mulvaney's video ad aired as a television commercial or that the can with her picture on it was stocked on store shelves, wholesalers said." Because the content did not appear to people organically, they really didn't know what it was, and people assumed it was so much bigger than it was because the usual suspects of CW flame fanning amplified it. A throwaway insta video became a TV ad, Bud Light making a custom can as a joke became people fearing that the beer they bought on a store shelf would have a trans woman on it. Right wing influencers successfully made this into a much bigger deal than it was.
-- A major force pushing Bud to change course was the middlemen. Wholesalers and distributors are a key part of Bud Light sales, they move the beer from the brewery to grocery stores and bars etc. Because they are independent of AB Inbev, and often small family owned businesses, probably small c conservative local business owners, they aren't beholden to corporate woke hierarchies and need to protect their own businesses not their future corporate careers. Without those businesses Bud Light cannot function as a brand, and their anger forced corporate to do something. That gets back to the point I made in my prior post: Conservative here have found an industry that isn't beholden to woke talent the way media is, isn't beholden to woke capital the way public companies are, and targeted it. Good work.
-- AB Inbev is apparently promising distributors, in addition to various little trinkets like a free case of Bud Light for every distributor employee, that it will spend "multiples" of its original planned marketing budget on Bud Light. AB thinks they need to come out in force to push back, they clearly think their business in general is threatened. Lose Bud Light and the whole company will shrink.
-- I was wrong about this one. I thought this was a tempest in a teapot, it could have legs. It would be literally impossible for me to reduce my consumption of AB Inbev products, I don't know the last time I drank a Bud heavy or light. My beer consumption in general is small enough to not be a real market for brewerys. But for those of you who do, I encourage you to continue with the boycott. I'm far from the most anti-trans poster here, but I'm excited to see a big company brought to its knees when it give into corporate woke. Go buy a case of Yuengling instead, their family ownership supported Trump and got shit for it. Bud Light Delenda Est.
You're forgetting important context, friend.
On March 27th, A transgender shooter killed children and teachers at a Christian School, with direct political motivations.
On April 1st, LESS THAN A WEEK LATER, the Bud Light-Mulvaney partnership drops.
In effect all of the powers that be ignored the victims of the shooting, provided some cover to the shooter, and essentially turned the entire thing into an opportunity to advance transgender issues.
It was an EXTREME "insult to injury" moment. AB was inadvertently(???) sending the message "We do not give a shit that you, our main customer demographic, was just targeted for a politically motivated attack and we will in fact implicitly celebrate the shooter with this marketing campaign that basically claims your favored beer brand for the blue tribe."
At best, AB was being completely tone-deaf in the timing. At worst, this was a flex. "Not only do we not care that you got attacked, we can kick you when you're down without fearing retaliation."
So people were PISSED off to start, got increasingly riled up by the coverage of the aftermath and the shooter, and THEN Bud Light waltzed in with a marketing campaign that poked them right in the still-fresh wound. So the rest unfolded in a fairly logical fashion.
What evidence do you have that the shooting was politically motivated? One article says:
And you can tell this media outlet isn't particularly dedicated to pushing the trans agenda by the fact that they're not using the shooter's preferred pronouns. The obvious explanation is that this particular school was targeted because the shooter once attended it.
Are trans people collectively guilty for a shooting committed by one trans person? And if they are, how long do they have to wait after the shooting before they can go out in public again without this being a provocation? How long does everyone else have to wait before it becomes acceptable to associate with trans people again?
The Wikipedia article on the shooting says:
The president ordering that flags on all federal buildings be flown at half-staff is certainly not ignoring the victims. It seems that they reacted the same way they react to other school shootings. Every remotely notable left-wing figure that publicly reacted to the shooting condemned it and called for more gun control. No one decided that guns and school shootings are fine now because sometimes a member of the ingroup will be shooting at the outgroup.
This is silly.
'We're not releasing the political manifesto because it could be harmful'
Then
'There's no proof that it was political, the manifesto was never released'.
Also, look at the logic jumps anytime someone from a paler demographic does something. Consider the motivations put onto the marine who choked out that homeless guy on the subway.
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