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Not to be outdone by Bud Lite, Miller Lite has apparently been running their own "woke" beer advertisements: https://youtube.com/watch?v=_NtBQWZqaHo
IMO the campaign here is actually clever, take this "bad" thing, use money to buy it, and turn it into a "good" thing. Whoever came up with this idea: cool idea.
But here's my question: is any of this old "bad" stuff actually bad? Let's look at contemporary things like onlyfans, instagram, tiktok, the hundreds of reddit 'gonewild' type porn forums, etc. It seems to me that many women, given the chance, enjoy wearing bikinis, being sexualized, being lusted after etc. Not all women, obviously, since some women don't like this, but...isn't this trying to strip the pro-sexualization women of their agency?
Aside from that, isn't Miller saying that women belong...in the kitchen? Don't go out to the beach and get drunk and have fun. Wear modest clothing (like the person in the ad), stay inside in the dark, and make things for people to eat.
Also: the claim that women were the primary brewers historically, is not only dumb, it's also wrong: https://en.wikipedia.org/wiki/Weihenstephan_Abbey?useskin=vector
Yeesh. Old timey church ladies didn't shame male sexual interests this much.
I'm pretty sure they (descriptively) shamed public displays of sexuality much more, tbh. E.g. - wouldn't approve of even showing the 'bad shit' on screen in the ad.
I have read a lot of Victorian material, and while there was a lot of concern, I'm not sure if they use of shame was comparable, at least against men. Remember that laws regarding prostitution were more liberal back then, in most places, than today. On the other hand, "seduction" (obtaining sex from a woman, especially a virgin of middle or high birth, with the promise of marriage) was a huge source of shame for a man and would destroy his reputation.
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