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Notes -
Interesting. If that were strictly true, I'd think the opposite conclusion, unless the data suggests that people want shows with ONLY characters that look like them. Basically, by putting in black people along with white people, then everyone gets characters that look like them.
However, my instinct says that that effect is overstated, anyway, and likely overshadowed by another effect: people don't like being preached to, and people can sniff that out a mile away.
The data suggests that diverse castings reduce majority audience viewership, whether you’re looking at the bachelorette or WWE vs AEW. Although I can’t find data on which shows have the highest percent white viewership, my guess is that it would be modern family and Big Bang theory. Most watched by black audience is Tyler Perry’s tv show at 88% Black, likely a huge chunk of the 12% are spouses
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