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Culture War Roundup for the week of September 4, 2023

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Inside Disney and internal corporate boardroom drama. Iger appointed Chapek as his successor but ended up decided coming back. It touches on the fight with Desantis, the prior generation deciding not to retire, internal power struggles, managing a business where no one has the skillset for all of the businesses (creative, running parks, international, finance, sports, launching a streaming business). About a 15-20 min. Iger seems more interested in the Desantis fight than Chapek who just wanted to play nice.

https://www.cnbc.com/amp/2023/09/06/disney-succession-mess-iger-chapek.html

That's too much “Great Man of History” analysis. I think Disney was boned no matter what.

  • Huge amounts of Disney’s revenue came from linear commercial TV, which is dying, and big tentpole franchises like Marvel, which—no matter how brilliant of a creative team you hire—are going to get tired at some point.
  • They get plenty of cruise line and theme park revenue, but if you jack up the prices and/or degrade the service quality too much with nickel-and-diming with Fast Passes, demand shrinks.
  • It's incredibly hard to change the institutional culture of a company that is that big and that old.

I doubt the DeSantis thing or the board room drama doesn't really mean a damn thing, versus the economic and cultural flow that's adjusting to a giant surplus of entertainment that's available everywhere all the time whenever you want it. Post-scarcity entertainment killed the music industry long ago, and now it's time that everything else gets shanked too.

Going to Disney world is still a very different experience compared to pretty much any entertainment platform.

They are better positioned compared to most entertainment platforms.

Which would be fine if that were all they did, but they have an entire media empire to feed. The theme parks make money, but not enough to subsidize the rest of the business.

  1. They should spin out sports. Not a core business.

  2. They should be content creators; not distributors. Hulu was a mistake. Disney+ was a big mistake.

  3. Focus on what makes you different. For them, it is classic IP entangled with some of the most unique family fun vacation spots. Focus on that (distributing the IP in movies and toys; use that IP to get people to vastly overpriced theme parks).

Disney+ was a big mistake.

Disney had to make an app. The nightmare scenario was Netflix eating the world, and using their audience control as leverage to take all the profits on any given production after it left theaters. Every studio needed an app as a backup play, so they all made them.

The big mistake was the streaming wars. For a decade, every media exec lost their minds and decided the only way to win was to bury their enemies in piles of content. But, as it turns out, there's just not that many competent people in Hollywood. No amount of money will call forth a writer into existence. If in a given year there's 10 good movies and 10 mediocre ones, then an executive mandate to produce 100 movies will... produce 10 good movies and 90 mediocre ones. Disney+ was full to the top with shitty exclusives and interminable Marvel miniseries that went nowhere and meant nothing.

That's fine, they said. We'll just keep going. Eventually our enemies will run out of money and give up. The stock market will always give us infinite amounts of money and interest rates will always be zero. (The Uber/Lyft playbook, or the explosion in scooter rental apps)

But what if the winner of the streaming wars is... nobody? Disney and Netflix are in trouble. Paramount physically cannot stop making Star Trek junk. Apple TV and Amazon Prime Video are side plays run by notoriously ruthless CEOs who will cut anchor the minute they stop being profitable. The studios have picked a moronic fight with both the unions and started a strike that has dragged on for more than a hundred days. What if they all go bankrupt, and Hollywood has to reboot from nothing?

Star Trek: Strange New Worlds is actually pretty good. Picard Season 3 wasn’t awful.

I do wonder if Disney would’ve been better off doing Disney+ and just opening up the vault. They already had a lot of great content. They didn’t need to produce new content.