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Notes -
Christmassy semi-culture-war question for Americans: is the Grinchification of Christmas true?
It seems really funny because the Grinch is one of the American culture things, alongside with the rest of Dr. Seuss' oeuvre, which hasn't ever taken root here. They did show the Grinch movie with Jim Carrey and the later animated one in the theaters, but I'm not too sure anyone remembers them as anything else than basic streaming fare if there's nothing else to watch. Even though he's a children's character, supposedly, The Grinch doesn't even have his name translated to Finnish.
Of course one would be expected to know the rough details of who the Grinch is through cultural osmosis from Family Guy etc., but that sort of stuff is still not enough to make him a part of our culture, unlike with Santa, who still features the most heavily in local Christmas imagery (alongside with the Christian meaning of Christmas, of course).
The grinch is definitely a trend, but he's nowhere near as popular as Santa. I think it's a young blue triber thing to really emphasize the grinch; the median person sees him as a negative figure regardless of how the story ends. "He's a grinch" would normally refer to someone like Ebenezer Scrooge(also notably not a figure seen very positively despite the ending of the story)- selfish, anti-Christmas, meanspirited, whatever.
As a counterpoint, the store chain with the big Grinch merchandise deal is, well, Hobby Lobby, and I wouldn't say the clientele of Hobby Lobby is young blue tribers. Also, my girlfriend loves the Grinch, has for a long time, and she's from about as red tribe a background as possible; she grew up watching the Jim Carrey Grinch as a big tradition with her rural red tribe family and they all love that version of the story.
I think he's seen as a negative figure, but I also think there's a thing where people like to think of him after his big transformation; he's still a cranky grump, but he's more open to Christmas. They're not idealizing his pre-heart-growth stage, they like the grumpy guy who loves Christmas.
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