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It seems that most of the work that real estate agents do is finding clients. How does that work? If I want to sell my house, it's not hard to find a real estate agent. I can contact one in two minutes. For real estate agents to be spending so much effort finding clients, there has to be a large pool of people who want to sell their houses but for some reason don't have real estate agents yet. How can that be? What are real estate agents actually doing?
A real estate agent’s main job is finding clients by convincing people in the regular world to use them and not somebody else- you can google ‘real estate agencies near me’ and cal them and they’ll assign you one, but most people would prefer to hire an agent from their church/country club/PTA at their kid’s school/whatever. In other words the job is networking, finding clients instead of having them find you on google.
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