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Small-Scale Question Sunday for March 17, 2024

Do you have a dumb question that you're kind of embarrassed to ask in the main thread? Is there something you're just not sure about?

This is your opportunity to ask questions. No question too simple or too silly.

Culture war topics are accepted, and proposals for a better intro post are appreciated.

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It seems that most of the work that real estate agents do is finding clients. How does that work? If I want to sell my house, it's not hard to find a real estate agent. I can contact one in two minutes. For real estate agents to be spending so much effort finding clients, there has to be a large pool of people who want to sell their houses but for some reason don't have real estate agents yet. How can that be? What are real estate agents actually doing?

They work their personal networks, chat with friends of friends and let people know they are available. They tend to specialize in certain neighbourhoods so they can join social groups in that area. People are a lot more comfortable if they have some social connection to the agent, or if they get a referral from someone. Some of them actually are also Uber drivers so they can chat with locals and find out who may be interested in selling.

There are also some very underhanded tactics. Back in the day there were real estate agents who paid black women to push strollers around neighbourhoods to convince people it was time to sell. Also things like talking to lonely seniors and convincing them to sell.

Why do people prefer real estate agents in their network? Is this rational? Why don't real estate agents compete on price instead?

They've banded together and declared standard commissions, so they can't compete on price.

Given how commissions are structured they are incentivized to close deals fast instead of holding out for the best price.

Basically people want real estate agents in their network because they believe they are less likely to screw them.

They've banded together and declared standard commissions

Source? This article says that any explicit attempt to "declare standard commissions" would fall afoul of antitrust laws.