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Culture War Roundup for the week of May 27, 2024

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I remember in the late 90s and early 00s, reading many a diatribe about how Microsoft was done. They then went on to grow by 10x and are almost hip again.

I'm not sure what changed all that much. They were just well positioned to tax computer industry growth and it grew massively. Hardly anyone can point to a brilliant innovation at Microsoft during this period.

To me, being a futurist brand guy that's well positioned to capture value in the growth of the transition to EVs, development of space, and AI is a pretty fantastic position. And unlike Microsoft, Elon still has big bets to make.

Speaking of which, have you made any bets?

To me, being a futurist brand guy that's well positioned to capture value in the growth of the transition to EVs, development of space, and AI is a pretty fantastic position. And unlike Microsoft, Elon still has big bets to make.

I don't think Elon's position in EV's or space is as good as Microsoft's was in computers, and for that matter I don't think EV's or space in general are going to be that big of a deal. I don't have an opinion on AI yet, but then again I don't understand why people are acting like OpenAI == Elon Musk. Does he still have a stake in it? Why was he using "give me my compensation package, or I'll leave Tesla to found an AI company" as an argument?

Anyway, you making any bets?

I have 2 outstanding bets with fellow motteposters about Starship ever making it to orbit. If you absolutely insist, you can join in, I think I can take 1 or 2 more, but I'd like to diversify. You think they'll ever make it to the moon? What about robo-taxis?

Diversification seems like a really good idea here, in that it seems to bring the nature of the disagreement into focus. Almost all the replies I'm seeing are related to SpaceX, but Musk has multiple businesses. Is the general consensus that those other businesses are write-offs, and thus SpaceX has all the value? Does anyone actually expect him to crack auto-driving or tunnel boring or robots or making twitter profitable? Is it just the rockets? Maybe the rockets are enough, maybe not, but is any of the rest plausible enough to bet on, or is it essentially fog?

I guess the flipside, though, is what the alternative is supposed to be. Like, let's say I conclude you're probably right, and Musk is probably going to fail. Why is that information useful? Is there an effective way to "short" him? What's the benefit to doing so, beyond bragging rights on the Motte? If he succeeds, I think that's probably a very good thing, and if he fails, I'd agree that's almost certainly a bad thing, but if we knew for sure that he was going to fail, right now, what should we do about it?

Diversification seems like a really good idea here, in that it seems to bring the nature of the disagreement into focus. Almost all the replies I'm seeing are related to SpaceX, but Musk has multiple businesses. Is the general consensus that those other businesses are write-offs, and thus SpaceX has all the value? Does anyone actually expect him to crack auto-driving or tunnel boring or robots or making twitter profitable? Is it just the rockets? Maybe the rockets are enough, maybe not, but is any of the rest plausible enough to bet on, or is it essentially fog?

SpaceX is so far the only really "cool" company that Musk has. Maybe Tesla used to be cool, when EVs were new and they could shatter acceleration records while talking big about "saving the earth." Now they just seem normal- lots of other companies make EVs now too, and we've all had a chance to ride in them and see "OK yeah it's pretty just another car." It's decent but no where near enough to justify it being one of the most valuable companies on earth, ahead of other companies that produce way more money.

SpaceX can still trade on that "we're going to mars!!!!" sci fi aspect. But I think their real value is launching spy sats for the military, and maybe eventually ABM missiles like Brilliant Pebbls, or straight up weapons like "Rods from God." For that, they can pretty much name their price to the military and the US taxpayer.

Ignoring the whole Cyber Truck Fiasco, can the other EV cars be considered competitive with a Tesla from a branding perspective?

https://posts.voronoiapp.com/automotive/Global-BEV-Market-Share-Tesla-Retains-its-1-Spot-for-2023-733

The biggest competitors seem to be Chinese EV cars which sell to a mostly Chinese market. I haven't looked into it much but I have seen several videos about the poor quality of Chinese EV cars. I don't think they will catch on in the Western market.

Factor out China and Tesla is still well far ahead of the competition as of last year.

Their brand is nowhere near as strong as it was 10 years ago. Rivian is the new "cool" EV company, while Kia, Hyundai, Ford, and GM offer perfectly good normie alternatives. They had the dream of being apple, selling for twice the price of anyone else, but I don't see that happening.

Cars are just too expensive to be iPhones. Apple hit that perfect price point where people are willing to pay $1000 vs a $300 Android because of the OS, convenience, style, brand and lack of desire to switch, and that means huge margins for Apple. People are not willing to pay $70,000 for a Tesla vs $35,000 equivalent tier other car. That’s real money, which many car buyers literally cannot afford.

I think many people would pay that premium if the car could drive itself, but they just can't crack it.

Sure, but regulatory factors mean that most manufacturers will likely be able to develop or buy capable self-driving tech at around the same time, and there’s no real reason why it wouldn’t work in ICE cars either, so Tesla wouldn’t necessarily have a great advantage in that event.