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The amount of energy being expended over Trump's recent visit to a McDonald's is kind of interesting to me. It seems to have generated an extraordinary amount of media and online attention. On the supporter side, they are hailing it as a brilliant and deeply meaningful activity, simultaneously trolling Harris and celebrating the dignity of unskilled labor, and generating deeply Americana visuals. On the detractor side, they decry it an illogical and bizarre stunt, that it was fake because the store was not actually open, and compared it to Dukakis in the tank. Some have even doxxed the owner who wrote to the state to complain about labor regulations.
Meanwhile, McDonald's corporate HQ sent what I think is a very good memo to franchisees explaining the value of their goal of political inclusivity and how that manifests as allowing visits from anyone who asks and being proud of being important to American culture.
I think this is interesting because symbolically, it's something that cleaves much more at the red tribe/blue tribe dichotomy than the Democrat/Republican one. I think a lot of blue-tribers disdain McDonalds and consider it trashy, but can't really say so too loudly because the poorer members of their political coalition enjoy it. Trump has been mocked in the past for having the poor taste of actually liking McDonald's food as well as catering a White House dinner with it, widely seen as trashy and disrespectful. The imagery of Trump looking for all the world like a store manager from 3 decades ago I think also triggered some nostalgia - or perhaps post-traumatic stress - about the current state of customer service.
I don't have too much more to say and offer no predictions. It just seemed interesting as one of those things that seemed to trigger something unexpected in people for reasons that go way beyond the substance of the actual event, and figuring out what's resonating with people in either a positive or negative way, and possibly why, seems like a good path towards predicting future trends.
This was a brilliant publicity stunt by the Trump team, and the unhinged reaction from Redditors proves why.
As I mentioned last week, Republican candidates need to "hack the media" in order to get coverage. This is a great example. Trump comes across really well in this appearance and amplifying it can only help his campaign. If, instead, he gave a speech to talk about entitlement reform or some other boring shit, he would have gotten almost no coverage (and the coverage he did get would be purely negative).
Most elections really do come down to who is the more likeable person. Trump is in his element here and seems like a genuinely nice guy as he hands out bags of greasy food.
The people who are seething that this stunt is fake, on the other hand, come off as really dumb. Trump has been the victim of two assassination attempts. Do you think the Secret Service is going to let randoms through the drive through? Next, they'll tell us that pro wresting is also fake.
And finally there's also the added benefit that Kamala Harris claims to have worked at McDonald's but is probably lying about it.
Of course, most people have already made up their minds. But when the sole plank of the Harris campaign is that Trump is a monster, these humanizing events really undermine the narrative. Trump is now up to 62.5% on Polymarket, the highest since Biden left the race.
My suspicion is that Harris did work ad McDs, but it was in high school in Montreal. Her campaign doesn't really want to draw attention to her childhood outside the US, so they are being evasive.
I dunno if it quite adds up -- not sure what her family income was like once she moved to California, but I know somebody who attended Westmount High with her in Montreal.
This was (and still is) if not the richest postal code in Canada, definitely top 3 -- her parents didn't not own a home because (as her campaign is trying to imply) they couldn't afford to, they didn't own a home because they were rootless university professors and moved around a lot.
This was a pretty well compensated job, and not one that engenders a "kids should have a menial summer job so they will learn the value of demeaning manual labour" type attitude.
I see no reason to think that she would have had a job at all in this period -- maybe her economic fortunes took a turn for the worse once she moved out, but I kind of doubt this too -- I didn't go to college until the early 90s, but it definitely would not have been possible to pay a significant percentage of one's schooling costs on a part-time McDonalds paycheque then; I'd think that the 80s were even worse?
"Kids should have a summer job so they learn the value of hard work" was a completely normal viewpoint among upper-middle class parents as late as 2000 in the UK, and I assume it was so in Canada as well. It would have been even more normal when Kamela was a teen in the early 80's. I went to private school and Cambridge, and about half my social circle (myself included) were expected to get paid summer jobs by their parents, and about a third ended up doing menial jobs of the standard student-job variety. (I only know one person who worked at McDs specifically).
It definitely still is in Canada. I've mentioned this before here but a major part of the reason the affluent Toronto parents I talk to frequently are swinging against the federal Liberals is because none of their kids can get the typical high school jobs (fast food, grocery store, cashier, waiting tables, etc) that they expect them to get anymore.
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