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PaperclipPerfector  5mo ago (text post)   2481 thread views

Small-Scale Question Sunday for November 3, 2024

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Small scale future predictions, anyone?

I predict that ‘impossible burger/soyrizo’ type stuff will get pulled from shelves as a normal product(maybe available in niche markets), but that the meat substitutes will become major ingredients in chicken nuggets and burritos and the like up until the level where governments won’t allow it to be labeled as meat.

What's your reasoning for the ‘impossible burger/soyrizo’ getting pulled? Are they not selling?

Yeah last I checked Beyond Burgers was near bankruptcy.

The problem is there is no market for these foods.

They taste bad, they are expensive, and they are unhealthy. Who is the imagined customer for this product?

So historically the key to mass-marketing a meat alternative, at least in the US, has been Catholics in lent. That's why you see fast food fish sandwiches/fried fish baskets advertised heavily in February and March(Here's an article on lent in fast food business planning: https://www.mashed.com/441836/why-lent-is-big-business-for-long-john-silvers/). And beyond burgers could easily have chosen to do this, they just didn't. Instead it seems like they legitimately thought there were lots of people who could be convinced to go vegetarian by marketing, and this turned out not to be the case. In other words they were high on their own supply.

I think oatly has a similar issue but manages to at least make enough sales to stay in business off of the lactose intolerant.

Plant based milks are fairly popular and much more successful than meat alternatives.

https://foodinstitute.com/focus/deep-dive-the-state-of-alternative-milk/.

According to the National Consumer Panel, 41% of U.S. households purchased plant-based milk in 2022, with a repeat purchase rate of 76%.

Many people especially in my experience (non vegans, non lactose intolerants) prefer plant milk in coffee over dairy.

Makes sense. I tried meat-based milk and didn't like it at all.

meat-based milk

It's fucking milk

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