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Notes -
I bear potentially strange tidings for a lighter episode in the Culture War.
CumTown at the Rubicon: Is Adam Friedland unironically gunning for the "Joe Rogan of the Left" title?
CumTown was a successful comedy podcast hosted by three sardonic New York stand-up comedians. The show's trio included leader Nick Mullen, who fans will call the best impromptu comedy riffer of all time. The show's second was a funny fat man that is often described as the show's laugh track. Then, every comedy trio needs the butt of the joke: the doormat, slapstick target, or the straight man. In this case the role was filled by Adam Friedland (un?)ironically described by fans as an unfunny "bug" that eats dust on top of various Jew-flavored jokes.
I didn't listen to CumTown. Mostly because I don't listen to comedy podcasts. At the time, I had an inkling of association with CumTown and the dirt-bag left. The ChapoTrapHouse-RedScare orbit wasn't to my taste, even if I were to listen to unserious political podcasts. I recall a friend, a huge fan of the show, that tried to impress upon me that no, CumTown was just a comedy podcast, and a really funny one at that. I think we were both right. At least some of the show's comedy tickles a Millennial, dirt-bag left adjacent funny bone. But, it also seems like it was genuinely funny as well as genuinely irreverent and offensive at a time when scolds were out in force. Allegedly, the hosts never did any media to avoid the Eye of Sauron. The show was extremely successful with its patreon raking in hundreds of thousands of dollars a month at its height.
The trio broke up, which left Nick, the best comedy riffer of all time, and Adam, the butt of all jokes, to start a new project with The Adam Friedland Show. The not so subtle joke behind the show is that Mullen, considered the mastermind and favorite of fans, aimed to shoot Adam into the spotlight as the star. Adam was to be the expert celebrity interviewer of the "Center-left" (tongue-in-cheek, derogatory) talk show. The same CumTown fan friend shared the Neil DeGrasse Tyson episode and I remember it as pretty entertaining. Other episodes I've seen include Chris Cuomo and rapper and son of Tom Hanks.
The talk show portion fell apart and Mullen left the show for some reason. Now Friedland was left alone to create a Season 2. Season 2 launched a few weeks ago with a small media campaign that includes a GQ profile titled "Adam Friedland Could Be the Millennial Jon Stewart. But Does He Want That?" The article is chock full of fan service, in-jokes and ironic humor which means it can't be taken too seriously. But, there was also coverage and an interview from Ben Smith's Semafor. As far as a serious, center-left New York media outlet goes, Semafor is fairly credible. Even if Adam's exposure is limited to its media critics.
The first two episodes in the second season of the show are credibly center-left coded. The first episode was with Anthony Weiner. Yes, that Anthony Weiner is apparently attempting to re-enter municipal politics in NYC again. The last one I haven't seen is an interview with sitting California representative Ro Khanna who, in addition to being a Bernie fan, has explicitly stated he is on board with the growing Abundance project and renewal of the Democratic party.
This is all occurring while the Democrats have loudly signaled, and been mocked relentlessly for, plans to find inroads into the minds of young men. On one hand, it's hard to fathom that Adam Friedland can be leveraged for political gain. From what I could gather fans seem to disbelieve, but also sense greatness in the irony. On the other hand, this is an established show that appeals to a nearly all-male audience with lefty coding and edgy street cred. It is pretty perfect for a Democratic messaging device. I don't know if Adam Friedland will seize the day to become the ironic Bill Maher for under-40s, or if this will conclude as a typical haha half joke, but I wouldn't be too surprised if it swung either way.
On one hand, I can understand this, but on the other, I have to question the idea that somehow young, disengaged, skeptical men will respond positively if the Democrats only... checks notes... force paid advertisements into youtube videos, in-game video game ads, and sports and gaming podcasts.
These are three hobby spaces that are notoriously known for being escapist hobby vectors for people who do not want to be bothered with Serious Things. Paid ads are not exactly popular in any of them, and the anti-ad industry that, by its nature, is skeptical of establishment forces (that would prefer such bypasses not exist).
One of those spaces in particlar- video gaming spaces- was the subject of a multi-year culture war in which Democratic party allies circled the wagons against a non-trivial part of the consumer base who, among other grievances, felt their hobby space was being encroached upon by partisans who didn't care for them.
It really begs the question of if the person making the proposal had any awareness of Gamergate back in the day, or if they remember the progressive framing but think this is a good idea anyway, or... just what this is supposed to be besides a grift for a wave of blocked/skipped ads that people allready block/skip in mass.
Probably not.
Even if you don't take the actual hobbies into account, concentrating on hobbies as a way to attract a male audience is utterly tone-deaf. When thinking about politics, men tend to be attracted to political tendencies that conceive politics, or world as general as a struggle - class struggle appealed very strongly to young men during the ascent of socialism, national struggle a bit later, individuals struggling to make a fortune in the market even later than that - and hobbies are what you do when you aren't struggling, even (especially) if they involve a simulated struggle, like video games and sports. "Fight for your right to party" is never an actual platform.
Interesting, this does seem to explain something I've noticed recently in how little purchase the "War on Porn" that the left and mainstream media seem to be trying make into a big thing has. Considering how many guys watch porn, you'd think they'd defend their access to it passionately, but it doesn't seem to get any reaction from the public. And I doubt that it's because the public at large has untangled the media's spin and can tell that it's not something to panic over, the public is rarely that sophisticated.
A left group did put out those cringe ads which amounted to “vote for us or they’ll take away your porn”: https://nypost.com/2024/10/28/us-news/x-rated-dem-campaign-ad-claims-gop-wants-to-ban-porn-nationwide/
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