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Notes -
A world without color under the rainbow
Well, it’s pride month (Grammarly suggests capitalizing
Pridehere...)! Again. I rolled out of bed last week to a saccharine salvo of big brand bullshit. That, and smug condescension from the women I know on Instagram “wishing homophobes an uncomfortable month”.When the gay marriage movement really kicked up steam in the early 00’s, I was always a bit perturbed by the use of a rainbow. I’ve always been a fetishist for color - my first attempts at building user interfaces somehow became unusable clown vomit because of it - and so a single group monopolizing literally every hue of light at the same time seemed like a bit much. But I was a good lefty-libertarian and didn’t complain.
I tried to drag this board into a conversation about cars. I won’t make that mistake again, but a point of discussion centered around all of them being way less colorful than they used to be.. If you take a look at a graph you can see that things really started getting “Super Fucking Lame” right about 2007. Don’t worry, the problem’s gotten worse: 78% of all cars sold today are a neutral color.
It wasn’t just vehicles, though. At almost the exact same time, Millennials began making everything grey..
Meanwhile, woke discourse has been (was?) on a tear in mainstream media institutions:
If you ask a politically correct LLM about why everything is lame, it will suggest that we’re this way because of “economic uncertainty” or social media. Others will say something vague like resale value.
If I know anything about anything, it’s that correlation is causation. I don’t think it’s a coincidence that a wave of rainbows and the unrelenting drumbeat of intersectionality has, in many ways, relied on the dilution of color everywhere else. How else can you shove it in the world’s face? A coffee shop already full of colorful whimsy would be burying v99.0 of the LGBTQIA+ flag. It’s only through the clash of it with the drab whites and browns of an espresso machine that a message can be sent. At least the latest revision inoculates itself against good taste pretty well. The clashing racial bars and two spirit circle make it hideous on its own.
The death of peak woke is… probably overestimated. But even my blackpill soul feels some sort of vibe shift. Dare I hope for color to make a comeback?
The hopeful thing is how many big corps are no longer funding parades around the place (even over here). There's been a drop in sponsorship and some griping about it (and of course blaming Trump for anti-DEI). Maybe that indicates that some of the rainbow bullshit will not be as prevalent in future, because it was never about principle, rather what made good sense for PR. Now that it's not as profitable, they're not spending money on it.
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