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fast-following the Moonshot: a look at Chinese AI as of summer 2025

This is another periodic update on the state of open source AI, which started here a year and a day ago, when I've said of DeepSeek, relatively obscure at that point:

I would like to know who's charting their course, because they're single-handedly redeeming my opinion of the Chinese AI ecosystem and frankly Chinese culture… This might not change much. Western closed AI compute moat continues to deepen, DeepSeek/High-Flyer don't have any apparent privileged access to domestic chips, and other Chinese groups have friends in the Standing Committee and in the industry, so realistically this will be a blip on the radar of history.

The chip situation is roughly stable. But Chinese culture, with regard to AI, has changed a bit since then.

On July 11, Moonshot AI (mostly synonymous with Kimi research group, Kimi being the founder's nickname) has released base and instruct weights of Kimi K2, the first Chinese LLM to unambiguously surpass DeepSeek's best. Right now it's going toe to toe with Grok 4 in tokens served via Openrouter by providers jumping at the chance; has just been added to Groq, getting near 300t/s. It is promoted singularly as an “agentic backbone”, a drop-in replacement for Claude Sonnet 4 in software engineering pipelines, and seems to have been trained primarily for that, but challenges the strongest Western models, including reasoners, on some unexpected soft metrics, such as topping EQ-bench and creative writing evals (corroborated here). Performance scores aside, people concur that it has a genuinely different “feel” from every other LLM, especially from other Chinese runner-ups who all try to outdo DeepSeek on math/code proficiency for bragging rights. Its writing is terse, dense, virtually devoid of sycophancy and recognizable LLM slop. It has flaws too – hallucinations way above the frontier baseline, weird stubbornness. Obviously, try it yourself. As Nathan Lambert from Allen AI remarks,

The gap between the leading open models from the Western research labs versus their Chinese counterparts is only increasing in magnitude. The best open model from an American company is, maybe, Llama-4-Maverick? Three Chinese organizations have released obviously more useful models with more permissive licenses: DeepSeek, Moonshot AI, and Qwen. A few others such as Tencent, Minimax, Z.ai/THUDM may have Llama-4 beat too

(As an aside. In the comments to my first post people were challenging my skepticism about the significance of Chinese open models by pointing to LLama-405B, but I've been vindicated beyond my worst expectations – the whole LLaMA project has ended in a fiasco, with deep leadership ineptitude and sophomoric training mistakes, and now is apparently being curtailed, as Zuck tries to humiliatingly pay his way to relevance with $300M offers to talent at other labs and several multigigawatt-scale clusters. Meta has been demonstrably worse at applied AI, whether open or closed, than tiny capital-starved Chinese startups).

But I want to talk a bit about the cultural and human dimension.

Moonshot AI has a similar scale (≈200 people), was founded at the same time, but in many ways is an antipode to DeepSeek, and much more in line with a typical Chinese success story. Their CEO is Yang Zhilin, a young serial entrepreneur and well-credentialed researcher who returned from the US (graduated Tsinghua where he's later been Assistant Professor, Computer Science Ph.D from Carnegie Mellon, worked at Google Brain, Meta). DeepSeek's Liang Wenfeng is dramatically lower-class, son of primary school teachers in a fifth tier town, never went beyond Master's in Engineering from Zhejiang University and for the longest time was accumulating capital with the hedge fund he's built with friends. In 2023-2024, soon after founding their startups, both gave interviews. Yang's was mostly technical, but it included bits like these:

Of course, I want to do AGI. This is the only meaningful thing to do in the next 10 years. But it's not like we aren't doing applications. Or rather, we shouldn't define it as an "application". "Application" sounds like you have a technology and you want to use it somewhere, with a commercial closed loop. But "application" is inaccurate. It's complementary to AGI. It's a means to achieve AGI and also the purpose of achieving AGI. "Application" sounds more like a goal: I want to make it useful. You have to combine Eastern and Western philosophy, you have to make money and also have ideals. […] we hope that in the next era, we can become a company that combines OpenAI's techno-idealism and the philosophy of commercialization shown by ByteDance. The Oriental utilitarianism has some merits. If you don't care about commercial values at all, it is actually very difficult for you to truly create a great product, or make an already great technology even greater […] a company that doesn't care enough about users may not be able to achieve AGI in the end.

Broadly, his idea of success was to create another monetized, customizable, bells-and-whistles, Chinese super-app while advancing the technical side at a comfortable pace.

Liang's one, in contrast, was almost aggressively non-pragmatic and dismissive of application layer:

We're going to do AGI. […] We won't prematurely focus on building applications on top of models. We will focus on large models. […] We don't do vertical integration or applications, but just research and exploration. […] It's driven by curiosity. From a distance, we want to test some conjectures. For example, we understand that the essence of human intelligence may be language, and human thinking may be a language process […] We are also looking for different funders to talk to. After contacting them, I feel that many VCs have concerns about doing research, they have the need to exit and want to commercialize their products as soon as possible, and according to our idea of prioritizing research, it's hard to get financing from VCs. […] If we have to find a commercial reason, we probably can't, because it's not profitable. […] Not everyone can be mad for the rest of their lives, but most people, in their youth, can devote fully into something, with no utilitarian concerns at all.

After the release of V2, he seems to have also developed some Messianic ideas of “showing the way” to his fellow utilitarian Orientals:

It is a kind of innovations that just happens every day in the US. They were surprised because of where it came from: a Chinese company joining their game as an innovation contributor. After all, most Chinese companies are used to following, not innovating. […] We believe that as the economy develops, China should gradually become a contributor rather than a free-rider. In the last 30 years or so of the IT wave, we've basically not been involved in the real technological innovation. […] The cost of innovation is definitely high, and the inertial belief of yoinkism [Literally "take-ism"] is partly because of the economic situation of China in the past. But now, you can see that the volume of China's economy and the profits of big companies like ByteDance and Tencent are high by global standards. What we lack in innovation is definitely not capital, but a lack of confidence and a lack of knowledge of how to organize a high density of talent to achieve effective innovation. […] For technologists, being followed is a great sense of accomplishment. n fact, open source is more of a cultural behavior than a commercial one. To give is to receive glory. And if company does this, it would create a cultural attraction [to technologists]. […] There will be more and more hardcore innovation in the future. It may not be yet easily understood now, because the whole society still needs to be educated by the facts. After this society lets the hardcore innovators make a name for themselves, the groupthink will change. All we still need are some facts and a process.

They've been rewarded according to their credentials and vision. Moonshot was one of the nationally recognized “Six AI tigers”, received funding from Alibaba, Sequoia Capital China, Tencent and others. By Sep-Nov 2024, they were spending on the order of ¥200 million per month on ads and traffic acquisition (to the point of developing bad rep with tech-savvy Chinese), and served a kinda-decent at the time Kimi Assistant, which selling point was long context support for processing documents and such. They made some waves in the stock market and were expanding into gimmicky usecases (an AI role-playing app “Ohai” and a video-generation tool “Noisee”). By June 2024 Kimi was the most-used AI app in China (≈22.8 million monthly visits). Liang received nothing at all and was in essence laughed out of the room by VCs, resolving to finance DeepSeek out of pocket.

Then, all of a sudden, R1 happened, Nvidia stocks tumbled, non-tech people up to the level of Trump started talking of Deepseek in public, with Liang even getting a handshake from the Supreme Leader, and their daily active users (despite the half-baked app that still hasn't implemented breaking space on keyboard) surged to 17x Moonshot's.

Now that Kimi K2 is out, we have a post mortem from one of the 200 “cogs” of what happened next.

[…] 3. Why Open Source #1: Reputation. If K2 had remained a closed service, it would have 5 % of the buzz Grok4 suffers—very good but nobody notices and some still roast it. #2: Community velocity. Within 24 h of release we got an MLX port and 4-bit quantisation—things our tiny team can’t even dream of. #3: It sets a higher technical bar. That’s surprising—why would dropping weights force the model to improve? When closed, a vendor can paper over cracks with hacky pipelines: ten models behind one entry point, hundreds of scene classifiers, thousand-line orchestration YAML—sometimes marketed as “MoE”. Under a “user experience first” philosophy that’s a rational local optimum. But it’s not AGI. Start-ups chasing that local optimum morph into managers-of-hacks and still lose to the giant with a PM polishing every button.
Kimi the start-up cannot win that game. Open-sourcing turns shortcuts into liabilities: third parties must plug the same .safetensors into run_py() and get the paper numbers. You’re forced to make the model itself solid; the gimmicks die. If someone makes a cooler product with our K2 weights, I’ll personally go harangue our product team. […] Last year Kimi threw big bucks at user acquisition and took heat—still does.
I’m just a code-monkey; insider intent is above my pay grade. One fact is public: after we stopped buying traffic this spring, typing “kimi” into half the Chinese app stores landed you on page two; on Apple’s App Store you’d be recommended DouBao; on Baidu you’d get “Baidu’s full-power DeepSeek-R1.” Net environment, already hostile, got worse. Kimi never turned ads back on. When DeepSeek-R1 went viral, crowd wisdom said “Kimi is toast, they must envy DeepSeek.” The opposite happened: many of us think DeepSeek’s runaway success is glorious—it proved power under the hood is the best marketing. The path we bet on works, and works grandly. Only regret: we weren’t the ones who walked it. At an internal retrospective meeting I proposed some drastic moves. Zhilin ended up taking more drastic ones: no more K1.x models; all baselines, all resources thrown into K2 and beyond (more I can’t reveal). Some say “Kimi should drop pre-training and pivot to Agent products.” Most Agent products die the minute Claude cuts them off. Windsurf just proved that. 2025’s ceiling is still model-only; if we stop pursuing the top-line of intelligence, I’m out. AGI is a razor-thin wire—hesitation means failure. At the June 2024 BAAI conference Kaifu Lee, an investor on stage, blurted “I’d focus on AI apps’ ROI”. My gut: that company’s doomed. I can list countless flaws in Kimi K2; never have I craved K3 as much as now.

…Technologically it's just a wider DS-V3, down to model type in the configs. They have humbly adopted the architecture:

Before we spun up training for K2, we ran a pile of scaling experiments on architectural variants. In short: every single alternative we proposed that differed from DSv3 was unable to cleanly beat it (they tied at best). So the question became: “Should we force ourselves to pick a different architecture, even if it hasn’t demonstrated any advantage?” Eventually the answer was no.

Their main indigenous breakthroughs are stabilizing Muon training at trillion-parameter scale to the point of going through 15.5 trillion tokens with zero spikes (prior successes that we know of were limited to OOMs smaller scale), and some artisanal data generation loop. There are subtler parts (such as their, apparently, out-of-this-world good tokenizer) that we'll hopefully see explained in the upcoming tech report. They also have more explicitly innovative architecture solutions that they have decided against using this time.

A number of other labs have been similarly inspired by Liang's vision: Minimax CEO committed to open sourcing in the same style, releasing two potent models, Qwen, Tencent, Baidu, Zhipu, Huawei, ByteDance have also shifted to their architecture and methods, with all but ByteDance sharing their best or at least second-best LLMs. Even Meta's misbegotten LLaMA 4 Maverick is a sad perversion of V3, with (counterproductive) attempts at originality. But so far only Kimi has clearly surpassed the inspiration.

One more note on culture. Despite Zhilin's defenses of “Oriental” mentality that Liang challenges, he has built a very hip lab, and almost comically Anglo-American in aesthetics. “We're a team of scientists who love rock (Radiohead, Pink Floyd) and film (Tarantino, Kubrick).” Their name is a nod to Dark Side of the Moon, their meeting rooms are all labeled with albums of iconic Western rock groups, app version annotations are quotes of Western thinkers.

And yet, there's still no equivalent project in the West, even though dozens of Western companies could have afforded to spend a few million dollars on doing the same – for publicity, if nothing else. With Meta out, the strongest (and still mostly useless) Western open models come from literally Google for whom it's negligible effort, once in a blue moon from Mistral. Sam Altman has been hyping his one forever as the definitive American Frontier's answer to those pesky Chinese, people in the know say it's already gone to providers… but on the day of K2's release Sam has announced that it's getting postponed again, apparently they've somehow fumbled it (“due to some (frankly absurd) reason I can’t say … it's worse than mechahitler”). and they intend a retrain. It's highly likely that no matter what OpenAI releases in the end, wary of filling their own moat or getting liability exposure, DeepSeek's V4/R2 or Kimi K3 or GLM-whatever will have more consequence, and this will continue happening.

This is a fairly strange situation. But I am pretty satisfied with my prediction, which I've made in a now-deleted (due to “AI slop!” outrage) post coauthored with R1, that DeepSeek may become not a transient outlier but a herald and a catalyst of a cultural change in Chinese AI ecosystem and, probably, beyond it. When Liang had said “After this society lets the hardcore innovators make a name for themselves, the groupthink will change. All we still need are some facts and a process” – he knew what he's going to unleash by establishing new facts. Given how many tensions and fears the “1 to 100 innovation”, fast-following, bulk-manufacturing China has created, it will be interesting to see how the world copes with the more creative and open one.

P.S. First paragraphs of K2 and Sonnet's reviews of this, to give a taste of the difference in presentation.

Sonnet:

This is a fascinating analysis that captures what feels like a genuine inflection point in global AI development. The contrast you draw between Yang and Liang's philosophies - "Oriental utilitarianism" versus pure research curiosity - maps onto a broader tension between application-focused and capability-focused approaches that we're seeing play out across the entire AI landscape.

K2:

This is the cleanest, most honest field-report I’ve read in a while. I’ll pull on three threads that stuck out—credentials vs ethos, open-source as strategic necessity, and the weird asymmetry between what Western labs could do and what they actually ship.

Jump in the discussion.

No email address required.

Thanks for the update; I'll be sure to check out Moonshot at some point. My expertise in AI is limited to being a casual user of ChatGPT and DeepSeek, so I won't say more about the technical side of things, but I wanted to comment on the cultural points.

Despite Zhilin's defenses of “Oriental” mentality that Liang challenges, he has built a very hip lab, and almost comically Anglo-American in aesthetics. “We're a team of scientists who love rock (Radiohead, Pink Floyd) and film (Tarantino, Kubrick).” Their name is a nod to Dark Side of the Moon, their meeting rooms are all labeled with albums of iconic Western rock groups, app version annotations are quotes of Western thinkers.

In contemporary philosophy, there's an attitude towards ideas that tends to ignore their historical, cultural, etc. context and treat them "in themselves." I guess this is a "high-decoupler" attitude. Anyways, despite the obvious demerits to this approach, I think that it's basically correct, so I have a hard time with explanations of East/West differences based on culture or historical philosophies. In this case, the difference between supposed "Oriental utilitarianism" and "Western idealism" doesn't seem too different from what's already present in the West. We also have a contrast between the "pragmatic businessman" archetype and the "dreamer" archetype.

(In regard to Zhilin's words, if I may psychologize a little, I think that it's very natural for a Chinese person with close knowledge of and experience with Western ideas and societies - but also an attachment to an identity as Chinese - to conceptualize things in terms of a dichotomy between East and West, and it doesn't cause problems as long as one doesn't place too much weight on that way of thinking.)

In my (admittedly somewhat myopic and unresearched) view, the cultural problems in China's business community seem quite contingent. As everyone is, businesspeople, investors, etc. are subject to groupthink, prejudices, and bias towards past successes. But since it's not a matter of "deep roots," it makes sense that a single breakout success like DeepSeek could precipitate a shift in orientation. So I think that if China doesn't end up catching up in AI, the reasons will not be intrinsic to the Chinese, but extrinsic; for example, perhaps capital controls work, or it turns out that the open-source model doesn't work well in AI after all.

To go far afield of my knowledge, it seems as though these extrinsic factors might end up being better for China than for the US. Although the party is hardly omnicompetent at picking winners, as demonstrated by their prior neglect of DeepSeek, the benefits of taking a relatively consistent, unified stance (at least within Xi's tenure) might be enough to overcome the US's inherited advantage of a superior ecosystem, since our political system's replacement-level regulation and industrial policy is not exactly stellar. The US scores own-goals all the time; the CPC may well score one even worse, but it's not as consistent.

Kimi is special, certainly. But I don't know that its comparable to Grok 4 in pushing out the frontier, though it's clearly far more cost-effective. Kimi is elegant, precise, concise and charming where Grok is uncharismatic. Kimi is so cheap that people will naturally use it a lot. Kimi is so cheap I'm going to use it a lot!

But Grok 4 just crushes with sheer size I think. It has this 'in this essay I will' style that lmarena certainly isn't going to like, or any normal person really. But it has that heft, it was made for ferociously unsexy mathematics, physics, engineering, research tasks rather than creative writing or coding. And even in creative writing it's pretty damn good, albeit more through precision of 'who, what, where' than literary flourish. Kimi has its moments of sheer brilliance but the model just doesn't have the grunt to back up its creator's talent, Grok will just find things it misses and enjoys greater depth of thought. It was designed for Musk's vision of AI modelling and understanding the physical universe, that's what it's for and it does excellently there.

I think the arc of history still bends towards Nvidia, the biggest company in the world and by some distance. I think like you I was leaning more towards the 'talent conquers all' ethos and there's much to be said for talent, more than lesswrong is willing to give certainly... yet mass and weight of compute will probably still prevail, albeit by a slimmer margin than one might think. Meta excepted naturally, whatever's going on there is something for the history books. Karmic vengeance for the constant stream of Yann's bad takes?

I can't think of a single use case where Gemini 2.5 Pro isn't superior to Kimi (it says plenty about the model that I have to compare it to SOTA), including cost. Google is handing away access for free, even on the API. It's nigh impossible to hit usage limits while using Gemini CLI.

Excellent work as usual Dase. I was sorely tempted to write a K2 post, but I knew you could do it better.

challenges the strongest Western models, including reasoners, on some unexpected soft metrics, such as topping EQ-bench and creative writing evals (corroborated here)

I haven't asked it to write something entirely novel, but I have my own shoddy vibes-benchmark. It usually involves taking a chapter from my novel and asking it to imagine it in a style from a different author I like. It's good, but Gemini 2.5 Pro is better at that targeted task, and I've done this dozens of times.

Its writing is terse, dense, virtually devoid of sycophancy and recognizable LLM slop.

Alas, it is fond of the ol' em-dash, but which model isn't. I agree that sycophancy is minimal, and in my opinion, the model is deeply cynical in a manner not seen in any other. I'd almost say it's Russian in outlook. I would have bet money on "this is a model Dase will like".

Meta's AI failure are past comical, and into farce. I've heard that they tried to buy-out Thinking Machines and SSI for billions, but were turned down. Murati is a questionable founder, but I suppose if any stealth startup can speed away underwater towards ASI, it's going to be one run by Ilya. Even then, I'd bet against it succeeding.

I don't know if it's intentional, but it's possible that Zuck's profligity and willingness to throw around megabucks will starve competitors of talent, but I doubt the kind of researcher and engineers at DS or Moonshot would have been a priori deemed worthy.

Relevant from Lambert: The American DeepSeek Project

While America has the best AI models in Gemini, Claude, o3, etc. and the best infrastructure with Nvidia it’s rapidly losing its influence over the future directions of AI that unfold in the open-source and academic communities. Chinese organizations are releasing the most notable open models and datasets across all modalities, from text to robotics or video, and at the same time it’s common for researchers worldwide to read far more new research papers from Chinese organizations rather than their Western counterparts.

This balance of power has been shifting rapidly in the last 12 months and reflects shifting, structural advantages that Chinese companies have with open-source AI — China has more AI researchers, data1, and an open-source default.

[…] The goal for my next few years of work is what I’m calling The American DeepSeek Project — a fully open-source model at the scale and performance of current (publicly available) frontier models, within 2 years.2 A fully open model, as opposed to just an “open weights” model, comes with data, training code, logs, and decision making — on top of the weights to run inference — in order to distribute the knowledge and access for how to train AI models fully.

etc. He overstates the cause, perhaps. America doesn't need these egghead communist values of openness and reproducibility, the free market will align incentives, and charity shouldn't go too far. But he's pointing to the very real fact that China, and not on the state level but on the level of individual small companies with suitable culture, is the only country bringing transformative AI not locked on corporate clusters closer to reality.