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naraburns  nihil supernum  1yr ago (text post)   27854 thread views

Culture War Roundup for the week of December 26, 2022

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Six years ago, Sarah A. Hoyt coined "roll hard left and die".

Years ago, watching science fiction magazines and newspapers of various sorts come and go, I identified a process I called “roll hard left and die.”

When a magazine or a newspaper or any news or entertainment media was in real trouble, they went hard, hard left, then died.

It took me a little while to realize this was a sane strategy. In a field completely controlled by the left, when you knew that your job was in peril be it through missmanagement or whatever, your last hope was to go incredibly hard left, so you could blame the failure on ideology. And instead of not being able to find a job, you found yourself lionized by all the “right” (left) “thinking people.” New jobs were assured.

In his December 15th newsletter, Josh Barro wrote the following about Elon Musk:

Some people are spinning out baroque theories of what the underlying business strategy is, but my strong feeling is that there isn’t one. I think what’s happened is that Musk has greatly overpaid for this company, he’s not running it in a way that’s likely to produce financial returns that come close to justifying the price he paid, and leaning into the idea that he is serving a great social mission (vanquishing the proprietors of the “woke mind virus” who were trying to destroy our society) helps him feel better about the unpleasant business position he’s gotten himself into.

If you’re going to lose money, it’s best to feel like you’re losing it for a cause [...]

The difference here is that I can't see Musk's root motivation as "not being able to find a job" when all is said and done.

And if that's the case, it makes me reconsider how much of "roll hard left and die" really does boil down to Hoyt's lifeboat theory, and how much is "losing money for a cause".

Some people are spinning out baroque theories of what the underlying business strategy is, but my strong feeling is that there isn’t one. I think what’s happened is that Musk has greatly overpaid for this company, he’s not running it in a way that’s likely to produce financial returns that come close to justifying the price he paid, and leaning into the idea that he is serving a great social mission (vanquishing the proprietors of the “woke mind virus” who were trying to destroy our society) helps him feel better about the unpleasant business position he’s gotten himself into.

Elon can choose to be woke, anti-woke, or neutral (like Bezos). I think he's choosing the correct team in terms of maximizing engagement but possibly risks alienating left-leaning Tesla buyers. However, be began pivoting anti-left in 2018, and it has not seemed to hurt Tesla sales. So maybe he knows what he is doing.

risks alienating left-leaning Tesla buyers

But they will often just buy other electric cars.

By aligning himself with conservatives, maybe gas-guzzling climate deniers will instead buy Teslas. Which is a net positive for the electric car industry at a whole.

Teslas are a popular ‘wife car’ in the red tribe elite, but they’re not replacing F-150’s or soccer-mom-mobiles.

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