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Well. How much would you demand to be CEO of Starbucks?
EDIT: I'm not trying to be flip. Being the CEO of Starbucks sounds terrible. They're in decline, having been badly mismanaged, and competition is becoming more fierce than ever. And a ton of their stores have become unionized and the NLRB is saying shit like you must re-open closed stores. Figuring out how to stick your nose up Trump's ass is almost certainly in your future.
If I'm hot shit enough to be taking interviews with boards of directors of $100 billion companies I would not come to Starbucks for cheap.
Again, none of this is to say my OP is about what the CEO deserves. That's separate.
I mean you can play "bigger fool" and say everyone who gets offered CEO of Starbucks probably has some other pendejo company that will offer him $94mm, but I think that just tells you lots of companies are pendejos. Marrying a whore is stupid even if she has other proposals. Now answering your question as asked, me personally:
If I'm given creative control to turn the company around the way I would do it, $5mm/yr plus long term stock options tied to performance. Operating under the assumption that I'm also getting expense accounts for flights and other costs that go into being CEO, So higher total compensation.
If I have to follow the board's cockamamie operation plan and I'm taking the wheel on the Titanic to take off steam before the iceberg? $20mm per year cash, that's enough after a few years to walk away and work on my memoirs in some New England shore spot.
Now realistically I'm not at that talent level to run that organization. But we know there are guys at that talent level who will run similar organizations for $10-20mm, and if you can't find one on the street poach a runner up from Costco.
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I would do it for a paltry $1m/year, almost 1% of what they are paying the current guy. I don't promise to be a great businessman who can turn the company around, but it sounds like he isn't either. So if they're going to have someone who is bad at the job, they may as well at least have someone who is cheap.
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Sticking your nose up Trump's ass so he makes the NRLB do whatever you want is easy though.
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