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Notes -
Anyone else feel like Google maps reviews (and most other online review systems) have become totally worthless the last few years? It seems like every single place has overwhelmingly 5 star reviews, no matter how bad it is. I can't tell if it's bots, paid reviewers, or just a weird culture where people think they're "being nice" by leaving a 5 star review. Either way, i no longer trust them at all.
An acquaintance of mine was bilked out of a five-figure some by a shady contractor a few years ago. After fighting with him in court for two years, she finally agreed to settle. He returned a tenth of what he stole, and in exchange, he demanded that she change her one-star Google review to a five-star. I mentioned this story to a friend of mine who works in a related field, and he said he’s seen that same scenario play out several times before. There’s unfortunately just not much anyone can do to prevent such behavior.
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They are still useful. However you must sort by "new" and not the default recommendation! This is a much more random sample. As always, the 2-4 star reviews are also very useful. The main thing I wish they would include is whether or not the place solicits reviews. This is doubly true for non-restaurant reviews, which are by far the lowest reliability.
Also, it's more useful to think of the reviews in "bands", or relative to others, rather than a point estimate. A 4.6 restaurant is going to be meaningfully better than a 4.1 restaurant nearly 100% of the time. But a 4.4 vs a 4.2? I wouldn't ever make a decision based mostly on that.
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Reviews as a whole have become fairly useless due to bots and paid shills. Even forums like Buy it For Life have been seeing hints of bots posting to fluff a product.
The best way to wade through the grey sludge I've found is to focus on 4-star reviews, but we'll see how long that lasts.
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The details in the 1-star reviews' text can sometimes be helpful; just ignore the ones where the reviewer's an idiot and see what legitimate complaints are left. But yeah, uncalibrated numeric ratings are worthless.
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