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Culture War Roundup for the week of March 13, 2023

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Elon is still making changes to twitter

https://twitter.com/elonmusk/status/1637198368714772486

In the coming weeks, Twitter will prioritize replies by:

  1. People you follow
  1. Verified accounts
  1. Unverified accounts

Verified accounts are 1000X harder to game by bot & troll armies.

There is great wisdom to the old saying: “You get what you pay for.”

"1000X harder to game by bot & troll armies" Really? It seems like scammers have no trouble getting verified accounts: https://www.theverge.com/23379133/twitter-instagram-verified-account-for-sale-scam-criminal

Also, not to mention that verified accounts tended to be the ones who are woke and the most critical of his management, so why would Elon want to give them priority? It's already bad enough that there are more ads on twitter. Now giving more priority to blue accounts will make it worse.

This seems like a bad idea

I keep hearing whispers that Twitter is doing away with legacy bluechecks. Did anything ever come of that?

I can’t believe Elon is still trying to get people to pay $8/month. He still doesn’t get it. Power Tweeters (i.e. the people who might care about bluechecks) aren’t Twitter’s customers. They are Twitter’s primary product. Their purpose in the Twitter ecosystem is to attract eyeballs (ordinary users). These eyeballs are the secondary product which is sold to advertisers for $$$. Trying to extract money from the primary product directly is both inefficient (there are far less power Tweeters than ordinary users) and counterproductive (you run the risk of driving your most valuable assets away).

Does anyone have a good model for Elon's thought process here? I do not see him deriving any satisfaction from his current role at Twitter.

Investing effort as the CEO of a Social media product seems like a big step down from being known as a Tech Entrepreneur in the Electric vehicle or commericial Space aviation space.

Getting into fist fights on Twitter trying to squeeze non advertising revenue from a social media product seems like the least interesting and the most self-defeating thing to do. The general population is now accustomed to getting Social media for "free". It's a losing battle to make them pay for it with the glut of other "free" options.

Does anyone have a good model for Elon's thought process here? I do not see him deriving any satisfaction from his current role at Twitter.

Epistemic status- Confident: I think he originally bought Twitter because he thought it was a morally good thing to do, that he would bring back free speech, even though it'll be at a small cost to him because the return on investment would be lower than if he just kept his 55 billion in Tesla stock. But when he bought Twitter, it caused advertisers to flee, because they don't want the bad PR of being associated with free speech Twitter. Elon realized he massively over paid for Twitter, and has since been scrambling to make Twitter remotely profitable, and not go the way of Tumblr after Yahoo bought it for $1.1 billion and sold it for 3 million.

Epistemic status- I think this is true but I'm far from sure: I also think he gets caught up in internet arguments and drama the same way lots of normal people do. Lots of people share memes and get into pointless arguments on the internet. Elon is the same, but just has far from eyes on him than anyone else. He's probably relatively unbothered by the abuse that gets most celebrities to stop getting into constant culture wars. Also, he knows that his tweets going viral from people hating him still gets Twitter views and in the news cycle, so him saying something dumb often earns him more money than him saying something smart, at least in the short term.

Also, I don't think trying to turn Twitter into a subscription model is a bad idea. Ads, even when your site isn't blacklisted by a lot of advertising companies, pay very very little. If he can get even a very small fraction of users to subscribe, it can easily out earn advertising. For example, Tumblr introduced their own parody checkmarks(you get 2 for $8!) after Twitter start selling them, and the Tumblr app gained $263,000 in consumer spending since the paid verification scheme was launched, which amounts to a 125 percent boost in iOS in-app revenue(https://mashable.com/article/tumblr-twitter-blue-tick-revenue). Which is a pretty massive amount for a joke.

And my guess is Twitter will make a lot more than 263k per month on check marks.